KitchenAid vs Victorinox:Which is searched more?
In August 2026, KitchenAid had more branded searches than Victorinox among cutlery brands worldwide. KitchenAid was estimated to have 823K branded searches compared to Victorinox’s 455K, and held a 44.2% Share of Search versus Victorinox’s 24.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Victorinox?
Compare the cutlery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Victorinox. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Victorinox |
|---|---|---|
| Oct 2025 | 50.3% | 22.9% |
| Nov 2025 | 55.7% | 16.9% |
| Dec 2025 | 54.6% | 20.3% |
| Jan 2026 | 51% | 19% |
| Feb 2026 | 51.3% | 19.1% |
| Mar 2026 | 47.9% | 21.7% |
| Apr 2026 | 49.8% | 18.5% |
| May 2026 | 43.2% | 23.8% |
| Jun 2026 | 44.3% | 24.4% |
| Jul 2026 | 44.4% | 24.5% |
| Aug 2026 | 44.2% | 24.5% |
| Sep 2026 | — | — |
How has the KitchenAid and Victorinox comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Victorinox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among cutlery brands worldwide moved from 50.3% to 44.2%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among cutlery brands worldwide moved from 22.9% to 24.5%, and its estimated monthly branded searches moved from 555K to 455K.
How did search popularity change for cutlery brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Victorinox worldwide fell 18% over 11 measured months, from 555K to 455K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
1 branded search term
- kitchenaid
Victorinox
3 branded search terms
- kitchen knives victorinox
- victorinox
- victorinox com
Put your own brand in this comparison
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