Brandwave

How popular isJoseph Joseph in search?

In September 2026, there were an estimated 110K branded searches for Joseph Joseph worldwide which is down 18.5% over the last 12 months. Joseph Joseph holds 3.7% estimated Share of Search among knife set brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid42.7%
  2. Ninja38.3%
  3. Cuisinart7.1%
  4. Made In7%
  5. Joseph Joseph3.7%
  6. GLOBAL1.1%
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Which knife set brands compete with Joseph Joseph?

Joseph Joseph against knife set brands worldwide, by month

Share of Search by month for KitchenAid, Ninja, Cuisinart, Made In, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidNinjaCuisinartMade InJoseph JosephGLOBAL
Oct 202551.2%30.8%7.2%5.9%3.8%1.2%
Nov 202551.1%29.6%7.5%7.7%2.8%1.3%
Dec 202553%28.4%8%6.5%2.9%1.3%
Jan 202644.6%33.8%9.5%6.8%4.1%1.2%
Feb 202646.2%34.4%7.4%6.6%4.3%1.1%
Mar 202646.5%33.4%8.9%6%4.2%1%
Apr 202647.3%35.3%6.8%5.1%4.3%1.1%
May 202645.3%33.7%8.6%7.3%3.8%1.2%
Jun 202641.4%39.1%7.5%7%3.9%1.2%
Jul 202644.7%34%9%7.1%4%1.2%
Aug 202640.9%38.3%8.5%6.6%4.5%1.1%
Sep 202642.7%38.3%7.1%7%3.7%1.1%

  1. 1.KitchenAid

    42.7%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.8 points.

  2. 2.Ninja

    38.3%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Cuisinart

    7.1%

    Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -1.4 points.

  4. 4.Made In

    7%

    Held 4th. 209K estimated branded searches, +6.9% vs prior month. Share +0.4 points.

  5. 5.Joseph Joseph

    3.7%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  6. 6.GLOBAL

    1.1%

    Held 6th. 34K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Joseph Joseph and its closest rivals

Every comparison with Joseph Joseph

How has branded search demand for Joseph Joseph changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among knife set brands worldwide peaked at 4.5% in August 2026 and was lowest at 2.8% in November 2025.

How did search popularity change for knife set brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among knife set brands worldwide, from 40.9% to 42.7%.

  2. In September 2026, Cuisinart lost estimated Share of Search among knife set brands worldwide, from 8.5% to 7.1%.

  3. In September 2026, Joseph Joseph lost estimated Share of Search among knife set brands worldwide, from 4.5% to 3.7%.

  4. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.

Where does Joseph Joseph compete?

Joseph Joseph is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring cups brands6th of 63.3%Show ranking
Knife set brands5th of 63.7%Shown above
Can opener brands5th of 55%Show ranking
Kitchen timer brands4th of 66%Show ranking
Food storage brands4th of 66.3%Show ranking
Salad spinner brands3rd of 46.9%Show ranking
Lemon juicer brands3rd of 37.3%Show ranking
Ironing boards3rd of 68.6%Show ranking
Soap dispenser brands4th of 614%Show ranking
Mixing bowls brands4th of 418.8%Show ranking
Measuring jug brands3rd of 327.8%Show ranking
Toilet brush brands2nd of 628.5%Show ranking
Bathroom accessory brands3rd of 629.9%Show ranking
Carving fork brands2nd of 330.8%Show ranking
Compost caddy brands2nd of 631.8%Show ranking
Laundry baskets2nd of 638.9%Show ranking
Cutting boards2nd of 640.6%Show ranking
Trash can brands2nd of 343.2%Show ranking
Rolling pin brands2nd of 343.7%Show ranking
Herb cutter brands2nd of 346.2%Show ranking
Kitchen utensil brands2nd of 346.2%Show ranking
Dish drainer brands1st of 352.6%Show ranking

How is Joseph Joseph measured?

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • joseph joseph

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How the Brand Demand Index is measured

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