Brandwave

How popular isJoseph Joseph in search?

In August 2026, there were an estimated 135K branded searches for Joseph Joseph worldwide which held steady over the last 11 months. Joseph Joseph holds 11.6% estimated Share of Search among kitchen timer brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KitchenAid71%
  2. CDN14.2%
  3. Joseph Joseph11.6%
  4. ThermoWorks2.9%
  5. Taylor0.25%
  6. Oxo0.02%
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Which kitchen timer brands compete with Joseph Joseph?

Joseph Joseph against kitchen timer brands worldwide, by month

Share of Search by month for KitchenAid, CDN, Joseph Joseph, ThermoWorks. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidCDNJoseph JosephThermoWorksTaylorOxo
Oct 202577.1%12.7%8.5%1.4%0.18%0.02%
Nov 202581.4%8.9%7.3%2.2%0.13%0.01%
Dec 202582.3%7.4%7.4%2.7%0.13%0.01%
Jan 202675.5%12.4%10.2%1.7%0.18%0.04%
Feb 202673.5%14.8%9.9%1.6%0.21%0.02%
Mar 202673.2%14.7%9.9%2%0.21%0.02%
Apr 202673.2%14.7%9.9%2%0.18%0.02%
May 202672.9%14.6%9.7%2.4%0.26%0.03%
Jun 202672.6%14.6%9.7%2.9%0.21%0.02%
Jul 202672.9%14.6%9.7%2.4%0.26%0.02%
Aug 202671%14.2%11.6%2.9%0.25%0.02%
Sep 2026——————

  1. 1.KitchenAid

    71%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.CDN

    14.2%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Joseph Joseph

    11.6%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.9 points.

  4. 4.ThermoWorks

    2.9%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  5. 5.Taylor

    0.25%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Oxo

    0.02%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Joseph Joseph and its closest rivals

How has branded search demand for Joseph Joseph changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Joseph Joseph worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among kitchen timer brands worldwide increased from 8.5% to 11.6%.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among kitchen timer brands worldwide peaked at 11.6% in August 2026 and was lowest at 7.3% in November 2025.

How did search popularity change for kitchen timer brands worldwide in August 2026?

  1. In August 2026, Joseph Joseph gained estimated Share of Search among kitchen timer brands worldwide, from 9.7% to 11.6%.

  2. In August 2026, KitchenAid lost estimated Share of Search among kitchen timer brands worldwide, from 72.9% to 71%.

  3. Estimated monthly branded searches for ThermoWorks worldwide rose 49.1% over 11 measured months, from 22.2K to 33.1K in August 2026.

  4. Estimated monthly branded searches for CDN worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Joseph Joseph compete?

Joseph Joseph is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ironing boards3rd of 69.7%Show ranking
Kitchen timer brands3rd of 611.6%Shown above
Soap dispenser brands2nd of 615.9%Show ranking
Bathroom accessory brands2nd of 624.5%Show ranking
Compost caddy brands2nd of 631.8%Show ranking
Laundry baskets2nd of 640.1%Show ranking
Toilet brush brands1st of 646.8%Show ranking
Cutting boards1st of 676.6%Show ranking

How is Joseph Joseph measured?

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • joseph joseph

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How the Brand Demand Index is measured

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