Brandwave

How popular isJoseph Joseph in search?

In September 2026, there were an estimated 110K branded searches for Joseph Joseph worldwide which is down 18.5% over the last 12 months. Joseph Joseph holds 18.8% estimated Share of Search among mixing bowls brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cuisinart36.3%
  2. All-Clad24.4%
  3. Oxo20.5%
  4. Joseph Joseph18.8%
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Which mixing bowls brands compete with Joseph Joseph?

Joseph Joseph against mixing bowls brands worldwide, by month

Share of Search by month for Cuisinart, All-Clad, Oxo, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartAll-CladOxoJoseph Joseph
Oct 202535%26.7%19.8%18.4%
Nov 202537.3%32.8%15.8%14.2%
Dec 202539.4%33.3%12.9%14.4%
Jan 202640.4%26.8%15.5%17.3%
Feb 202634%28.6%17.6%19.8%
Mar 202640.6%23.9%16.6%18.9%
Apr 202633.9%25.4%19.1%21.5%
May 202638.2%26.4%18.4%17%
Jun 202628.7%40.3%16%15%
Jul 202638.8%25.2%18.7%17.3%
Aug 202638.5%22.8%18.2%20.5%
Sep 202636.3%24.4%20.5%18.8%

  1. 1.Cuisinart

    36.3%

    Held 1st. 213K estimated branded searches, -16% vs prior month. Share -2.1 points.

  2. 2.All-Clad

    24.4%

    Held 2nd. 143K estimated branded searches, -4.9% vs prior month. Share +1.6 points.

  3. 3.Oxo

    20.5%

    Moved from 4th to 3rd. 120K estimated branded searches, 0% vs prior month. Share +2.3 points.

  4. 4.Joseph Joseph

    18.8%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.7 points.

Compare search popularity between Joseph Joseph and its closest rivals

Every comparison with Joseph Joseph

How has branded search demand for Joseph Joseph changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among mixing bowls brands worldwide peaked at 21.5% in April 2026 and was lowest at 14.2% in November 2025.

How did search popularity change for mixing bowls brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Joseph Joseph to rank 3rd among mixing bowls brands worldwide, with 20.5% estimated Share of Search.

  2. In September 2026, All-Clad gained estimated Share of Search among mixing bowls brands worldwide, from 22.8% to 24.4%.

  3. In September 2026, Cuisinart lost estimated Share of Search among mixing bowls brands worldwide, from 38.5% to 36.3%.

  4. In September 2026, Joseph Joseph lost estimated Share of Search among mixing bowls brands worldwide, from 20.5% to 18.8%.

Where does Joseph Joseph compete?

Joseph Joseph is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring cups brands6th of 63.3%Show ranking
Knife set brands5th of 63.4%Show ranking
Can opener brands5th of 55%Show ranking
Kitchen timer brands4th of 66%Show ranking
Food storage brands4th of 66.3%Show ranking
Salad spinner brands3rd of 46.9%Show ranking
Ironing boards3rd of 67.3%Show ranking
Lemon juicer brands3rd of 37.3%Show ranking
Soap dispenser brands4th of 614%Show ranking
Mixing bowls brands4th of 418.8%Shown above
Measuring jug brands3rd of 327.8%Show ranking
Toilet brush brands2nd of 628.5%Show ranking
Bathroom accessory brands3rd of 629.9%Show ranking
Carving fork brands2nd of 330.8%Show ranking
Compost caddy brands2nd of 631.8%Show ranking
Laundry baskets2nd of 638.9%Show ranking
Cutting boards2nd of 640.5%Show ranking
Trash can brands2nd of 343.1%Show ranking
Rolling pin brands2nd of 343.7%Show ranking
Herb cutter brands2nd of 346.2%Show ranking
Kitchen utensil brands2nd of 346.2%Show ranking
Dish drainer brands1st of 352.6%Show ranking

How is Joseph Joseph measured?

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • joseph joseph

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How the Brand Demand Index is measured

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