Cuisinart vs Joseph Joseph:Which is searched more?
In September 2026, Cuisinart had more branded searches than Joseph Joseph among measuring cups brands worldwide. Cuisinart was estimated to have 213K branded searches compared to Joseph Joseph’s 110K, and held a 6.3% Share of Search versus Joseph Joseph’s 3.3%. These are worldwide searches for English-language branded terms.
Follow Cuisinart vs Joseph Joseph and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cuisinart or Joseph Joseph?
Compare the measuring cups brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cuisinart, Joseph Joseph. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | KitchenAid | Cuisinart | All-Clad | Oxo | Joseph Joseph |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 45% | 6.3% | 4.8% | 3.6% | 3.3% |
| Nov 2025 | 35.2% | 46.6% | 6.8% | 6% | 2.9% | 2.6% |
| Dec 2025 | 35% | 47% | 7.1% | 6% | 2.3% | 2.6% |
| Jan 2026 | 35.2% | 42.5% | 9% | 6% | 3.5% | 3.9% |
| Feb 2026 | 36.3% | 43.3% | 6.9% | 5.8% | 3.6% | 4% |
| Mar 2026 | 35.4% | 43.8% | 8.4% | 5% | 3.4% | 3.9% |
| Apr 2026 | 36.8% | 44.3% | 6.4% | 4.8% | 3.6% | 4.1% |
| May 2026 | 38.6% | 41% | 7.8% | 5.4% | 3.7% | 3.5% |
| Jun 2026 | 39.1% | 37.3% | 6.7% | 9.5% | 3.7% | 3.5% |
| Jul 2026 | 39.6% | 39.9% | 8% | 5.2% | 3.8% | 3.6% |
| Aug 2026 | 39.4% | 39.4% | 8.2% | 4.9% | 3.9% | 4.4% |
| Sep 2026 | 44.6% | 37.9% | 6.3% | 4.3% | 3.6% | 3.3% |
How has the Cuisinart and Joseph Joseph comparison changed over the last 12 months?
3 findings
- Cuisinart was ahead of Joseph Joseph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among measuring cups brands worldwide held steady at 6.3%, and its estimated monthly branded searches moved from 256K to 213K.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among measuring cups brands worldwide held steady at 3.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for measuring cups brands worldwide in September 2026?
2 changes
In September 2026, Cuisinart lost estimated Share of Search among measuring cups brands worldwide, from 8.2% to 6.3%.

In September 2026, Joseph Joseph lost estimated Share of Search among measuring cups brands worldwide, from 4.4% to 3.3%.
Other head-to-heads among measuring cups brands
How each brand is measured
Brandwave collects information about searches that people make online using Cuisinart’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cuisinart
3 branded search terms
- cuisinart
- cuisinart bread maker
- cuisinart food processor
Joseph Joseph
1 branded search term
- joseph joseph

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.