Baker's Secret vs KitchenAid:Which is searched more?
In September 2026, KitchenAid had more branded searches than Baker's Secret among bakeware brands worldwide. KitchenAid was estimated to have 884K branded searches compared to Baker's Secret’s 2.7K, and held a 29.9% Share of Search versus Baker's Secret’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baker's Secret or KitchenAid?
Compare the bakeware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Baker's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | KitchenAid | Tramontina | Pyrex | Wiltshire | USA Pan | Baker's Secret | Chicago Metallic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 38.6% | 9% | 4.9% | 2.2% | 0.36% | 0.06% | 0.09% |
| Nov 2025 | 45.7% | 40.7% | 7.5% | 4.1% | 1.5% | 0.37% | 0.06% | 0.06% |
| Dec 2025 | 46.6% | 40.9% | 6.3% | 4.2% | 1.5% | 0.46% | 0.07% | 0.07% |
| Jan 2026 | 43.8% | 38.3% | 8.8% | 5.9% | 2.6% | 0.43% | 0.08% | 0.08% |
| Feb 2026 | 43.4% | 38.2% | 8.7% | 5.9% | 3.2% | 0.43% | 0.07% | 0.1% |
| Mar 2026 | 42.5% | 37.5% | 10.5% | 5.8% | 3.2% | 0.42% | 0.08% | 0.1% |
| Apr 2026 | 42.8% | 37.2% | 10.6% | 5.8% | 3.2% | 0.35% | 0.08% | 0.08% |
| May 2026 | 45.6% | 33% | 11.3% | 6.2% | 3.4% | 0.37% | 0.1% | 0.09% |
| Jun 2026 | 45.8% | 32.8% | 11.3% | 6.2% | 3.4% | 0.3% | 0.08% | 0.09% |
| Jul 2026 | 45.8% | 32.8% | 11.3% | 6.2% | 3.4% | 0.37% | 0.08% | 0.09% |
| Aug 2026 | 44.7% | 32.4% | 11% | 7.4% | 4% | 0.36% | 0.1% | 0.09% |
| Sep 2026 | 50.7% | 29.9% | 10.2% | 5.6% | 3.1% | 0.41% | 0.09% | 0.08% |
How has the Baker's Secret and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Baker's Secret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baker's Secret’s estimated Share of Search among bakeware brands worldwide moved from 0.06% to 0.09%, and its estimated monthly branded searches moved from 2.2K to 2.7K.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among bakeware brands worldwide moved from 38.6% to 29.9%, and its estimated monthly branded searches moved from 1.3M to 884K.
How did search popularity change for bakeware brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid lost estimated Share of Search among bakeware brands worldwide, from 32.4% to 29.9%.
Estimated monthly branded searches for Baker's Secret worldwide rose 26.3% over 12 measured months, from 2.2K to 2.7K in September 2026.
Other head-to-heads among bakeware brands
How each brand is measured
Brandwave collects information about searches that people make online using Baker's Secret’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker's Secret
3 branded search terms
- baker s secret
- baker's secret
- bakerssecret
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
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