Brandwave

Stick blender brands:Which are searched most?

In September 2026, KitchenAid was the most searched among stick blender brands worldwide, with an estimated 1.3M branded searches and 37.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid37.7%
  2. Smeg34.2%
  3. Kenwood11.6%
  4. Vitamix8.9%
  5. Cuisinart6.3%
  6. Braun1.2%

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Share of SearchLeaderboard

Compare the stick blender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stick blender brands worldwide, by month

Share of Search by month for KitchenAid, Smeg, Kenwood, Vitamix, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidSmegKenwoodVitamixCuisinartBraun
Oct 202543.6%28.3%13.3%7.6%6.1%1.1%
Nov 202549.9%23.3%11.4%7.1%7.3%1.1%
Dec 202551.5%23.4%10%6.2%7.7%1.1%
Jan 202640.5%31.1%10.6%8.1%8.6%1%
Feb 202640.6%31.2%13%7.7%6.5%0.99%
Mar 202639.5%29.3%14.8%7.9%7.6%0.9%
Apr 202642%27.6%13.6%9.7%6.1%0.95%
May 202638.8%29%13.7%10.1%7.4%0.97%
Jun 202639.5%28.6%13.4%10.2%7.1%1.1%
Jul 202638.3%31%12.3%9.4%7.7%1.3%
Aug 202637.2%31.5%12%10.3%7.7%1.3%
Sep 202637.7%34.2%11.6%8.9%6.3%1.2%

This month’s ranking, September 2026

  1. 1.KitchenAid

    37.7%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.5 points.

  2. 2.Smeg

    34.2%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.7 points.

  3. 3.Kenwood

    11.6%

    Held 3rd. 394K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Vitamix

    8.9%

    Held 4th. 302K estimated branded searches, -10.6% vs prior month. Share -1.4 points.

  5. 5.Cuisinart

    6.3%

    Held 5th. 213K estimated branded searches, -16% vs prior month. Share -1.4 points.

  6. 6.Braun

    1.2%

    Held 6th. 41.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among stick blender brands worldwide?

In September 2026, KitchenAid was the most searched among stick blender brands worldwide, with an estimated 1.3M branded searches and 37.7% estimated Share of Search within this set. Smeg is in 2nd place, 3.4 percentage points behind at 34.2% Share of Search.

Global stick blender brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KitchenAid43.6% → 37.7%51.5%Dec 202537.2%Aug 20261st
Smeg28.3% → 34.2%34.2%Sep 202623.3%Nov 20252nd
Kenwood13.3% → 11.6%14.8%Mar 202610%Dec 20253rd
Vitamix7.6% → 8.9%10.3%Aug 20266.2%Dec 20254th
Cuisinart6.1% → 6.3%8.6%Jan 20266.1%Apr 20265th
Braun1.1% → 1.2%1.3%Aug 20260.9%Mar 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among stick blender brands worldwide decreased from 43.6% to 37.7%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stick blender brands worldwide increased from 28.3% to 34.2%.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among stick blender brands worldwide decreased from 13.3% to 11.6%.
  • Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among stick blender brands worldwide increased from 7.6% to 8.9%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among stick blender brands worldwide peaked at 51.5% in December 2025 and was lowest at 37.2% in August 2026.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stick blender brands worldwide peaked at 34.2% in September 2026 and was lowest at 23.3% in November 2025.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among stick blender brands worldwide peaked at 14.8% in March 2026 and was lowest at 10% in December 2025.
  • Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among stick blender brands worldwide peaked at 10.3% in August 2026 and was lowest at 6.2% in December 2025.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among stick blender brands worldwide peaked at 8.6% in January 2026 and was lowest at 6.1% in April 2026.
  • Across the 12 months ending September 2026, Cuisinart and Braun held steady: their estimated Share of Search among stick blender brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for stick blender brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among stick blender brands worldwide, from 31.5% to 34.2%.

  2. In September 2026, Cuisinart lost estimated Share of Search among stick blender brands worldwide, from 7.7% to 6.3%.

  3. In September 2026, Vitamix lost estimated Share of Search among stick blender brands worldwide, from 10.3% to 8.9%.

  4. Kenwood’s estimated Share of Search among stick blender brands worldwide has lost ground for 3 months in a row, from 13.4% to 11.6% in September 2026.

  5. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

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