How popular isKenwood in search?
In September 2026, there were an estimated 394K branded searches for Kenwood worldwide which is down 29.2% over the last 12 months. Kenwood holds 11.6% estimated Share of Search among stick blender brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid37.7%Smeg34.2%
Kenwood11.6%
Vitamix8.9%Cuisinart6.3%
Braun1.2%
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Which stick blender brands compete with Kenwood?
Share of Search by month for KitchenAid, Smeg, Kenwood, Vitamix, Cuisinart. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Smeg | Kenwood | Vitamix | Cuisinart | Braun |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 28.3% | 13.3% | 7.6% | 6.1% | 1.1% |
| Nov 2025 | 49.9% | 23.3% | 11.4% | 7.1% | 7.3% | 1.1% |
| Dec 2025 | 51.5% | 23.4% | 10% | 6.2% | 7.7% | 1.1% |
| Jan 2026 | 40.5% | 31.1% | 10.6% | 8.1% | 8.6% | 1% |
| Feb 2026 | 40.6% | 31.2% | 13% | 7.7% | 6.5% | 0.99% |
| Mar 2026 | 39.5% | 29.3% | 14.8% | 7.9% | 7.6% | 0.9% |
| Apr 2026 | 42% | 27.6% | 13.6% | 9.7% | 6.1% | 0.95% |
| May 2026 | 38.8% | 29% | 13.7% | 10.1% | 7.4% | 0.97% |
| Jun 2026 | 39.5% | 28.6% | 13.4% | 10.2% | 7.1% | 1.1% |
| Jul 2026 | 38.3% | 31% | 12.3% | 9.4% | 7.7% | 1.3% |
| Aug 2026 | 37.2% | 31.5% | 12% | 10.3% | 7.7% | 1.3% |
| Sep 2026 | 37.7% | 34.2% | 11.6% | 8.9% | 6.3% | 1.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 1.3M | +4.5% | +0.5 points | |
| 2, held 2nd | 34.2% | 1.2M | +12.1% | +2.7 points | |
| 3, held 3rd | 11.6% | 394K | 0% | -0.4 points | |
| 4, held 4th | 8.9% | 302K | -10.6% | -1.4 points | |
| 5, held 5th | 6.3% | 213K | -16% | -1.4 points | |
| 6, held 6th | 1.2% | 41.8K | 0% | 0 points |
37.7%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.5 points.
2.
34.2%
Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.7 points.
3.
Kenwood11.6%
Held 3rd. 394K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Vitamix8.9%
Held 4th. 302K estimated branded searches, -10.6% vs prior month. Share -1.4 points.
6.3%
Held 5th. 213K estimated branded searches, -16% vs prior month. Share -1.4 points.
6.
1.2%
Held 6th. 41.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kenwood and its closest rivals
Every comparison with Kenwood
18 comparisons
- Breville vs Kenwood
- Kenwood vs KitchenAid
- Kenwood vs Ninja
- Kenwood vs Philips
- Kenwood vs Smeg
- Kenwood vs Tefal
- Kenwood vs Thermomix
- Kenwood vs Vitamix
- Black and Decker vs Kenwood
- Cuisinart vs Kenwood
- Bosch vs Kenwood
- Kenwood vs Russell Hobbs
- Joseph Joseph vs Kenwood
- Kenwood vs Sunbeam
- Braun vs Kenwood
- Dualit vs Kenwood
- Kenwood vs Polar
- Kenwood vs Sage
How has branded search demand for Kenwood changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood worldwide fell from 557K to 394K.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among stick blender brands worldwide decreased from 13.3% to 11.6%.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among stick blender brands worldwide peaked at 14.8% in March 2026 and was lowest at 10% in December 2025.
How did search popularity change for stick blender brands worldwide in September 2026?
5 changes
In September 2026, Smeg gained estimated Share of Search among stick blender brands worldwide, from 31.5% to 34.2%.
In September 2026, Cuisinart lost estimated Share of Search among stick blender brands worldwide, from 7.7% to 6.3%.
In September 2026, Vitamix lost estimated Share of Search among stick blender brands worldwide, from 10.3% to 8.9%.
Kenwood’s estimated Share of Search among stick blender brands worldwide has lost ground for 3 months in a row, from 13.4% to 11.6% in September 2026.
Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.
Where does Kenwood compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 7th of 9 | 5.4% | Show ranking |
| Pasta maker brands | 4th of 5 | 9.8% | Show ranking |
| Stand mixer brands | 4th of 6 | 9.9% | Show ranking |
| Stick blender brands | 3rd of 6 | 11.6% | Shown above |
| Hand blender brands | 3rd of 7 | 13.1% | Show ranking |
| Can opener brands | 2nd of 5 | 17.8% | Show ranking |
| Undercounter fridge brands | 2nd of 4 | 21.2% | Show ranking |
| Citrus juicer brands | 2nd of 3 | 28.8% | Show ranking |
| Pasta attachment brands | 1st of 3 | 50.8% | Show ranking |
How is Kenwood measured?
Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- kenwood
- kenwood foodprocessor
- kenwood mixer
- kenwood truck
Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kenwood your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.