Brandwave

How popular isKenwood in search?

In September 2026, there were an estimated 394K branded searches for Kenwood worldwide which is down 29.2% over the last 12 months. Kenwood holds 7.3% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 5th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thermomix33.8%
  2. KitchenAid23.5%
  3. Ninja15.2%
  4. Tefal10.3%
  5. Kenwood7.3%
  6. Breville3%
  7. Russell Hobbs2.8%
  8. Philips2.5%
  9. Sunbeam1.5%
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Where does Kenwood compete?

Kenwood is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands5th of 97.3%Shown below
Stick blender brands3rd of 612.9%Show ranking
Pasta maker brands3rd of 514%Show ranking
Stand mixer brands3rd of 614.4%Show ranking
Can opener brands2nd of 516.7%Show ranking
Hand blender brands2nd of 719.1%Show ranking
Undercounter fridge brands2nd of 423.6%Show ranking
Pasta attachment brands1st of 370.5%Show ranking

Which small kitchen appliance brands compete with Kenwood?

Kenwood against small kitchen appliance brands worldwide, by month

Share of Search by month for Thermomix, KitchenAid, Ninja, Tefal, Kenwood, Breville, Russell Hobbs, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthThermomixKitchenAidNinjaTefalKenwoodBrevilleRussell HobbsPhilipsSunbeam
Oct 202529.7%29.7%13.4%9.5%9%2.2%3.4%1.5%1.6%
Nov 202525.6%34%14%10.5%7.8%2.8%2.9%1.3%1.2%
Dec 202526.4%35.5%14.4%8.7%6.9%2.9%2.9%1.1%1.2%
Jan 202628.6%28.3%15.6%11.2%7.4%2.6%3.4%1.4%1.6%
Feb 202632.6%25.9%14.7%10.2%8.3%2.4%3%1.3%1.5%
Mar 202631.6%26.1%14.2%9.9%9.8%2.3%3.1%1.3%1.7%
Apr 202628.9%28.3%15.8%9%9.2%2.6%2.9%1.4%1.9%
May 202630.4%26.3%13.7%11.1%9.2%2.7%3.1%1.5%2%
Jun 202631.4%24.4%17.2%9.6%8.2%2.8%3.1%1.5%1.7%
Jul 202628%28.2%15.4%9%9%3.1%3.4%2.1%1.8%
Aug 202630.5%24.8%16.8%9.7%8%2.7%3.1%2.2%2%
Sep 202633.8%23.5%15.2%10.3%7.3%3%2.8%2.5%1.5%

  1. 1.Thermomix

    33.8%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.2 points.

  2. 2.KitchenAid

    23.5%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.3 points.

  3. 3.Ninja

    15.2%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Tefal

    10.3%

    Held 4th. 560K estimated branded searches, +17.2% vs prior month. Share +0.6 points.

  5. 5.Kenwood

    7.3%

    Held 5th. 394K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Breville

    3%

    Moved from 7th to 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  7. 7.Russell Hobbs

    2.8%

    Moved from 6th to 7th. 153K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Philips

    2.5%

    Held 8th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  9. 9.Sunbeam

    1.5%

    Held 9th. 80.6K estimated branded searches, -17% vs prior month. Share -0.5 points.

Compare search popularity between Kenwood and its closest rivals

Every comparison with Kenwood

How has branded search demand for Kenwood changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood worldwide fell from 557K to 394K.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands worldwide decreased from 9% to 7.3%.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 9.8% in March 2026 and was lowest at 6.9% in December 2025.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

  1. In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 30.5% to 33.8%.

  2. In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 9.7% to 10.3%.

  3. In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.8% to 15.2%.

  4. In September 2026, KitchenAid lost estimated Share of Search among small kitchen appliance brands worldwide, from 24.8% to 23.5%.

  5. In September 2026, Kenwood lost estimated Share of Search among small kitchen appliance brands worldwide, from 8% to 7.3%.

  6. Philips’ estimated Share of Search among small kitchen appliance brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.5% in September 2026.

How is Kenwood measured?

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kenwood
  • kenwood foodprocessor
  • kenwood mixer
  • kenwood truck

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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