KitchenAid vs OXO:Which is more popular?
In September 2026, OXO had more branded searches than KitchenAid among kitchen utensil brands worldwide. OXO had about 110,000 branded searches, while KitchenAid had 2,900. OXO made up 32.3% of all kitchen utensil brand searches we track, and KitchenAid accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about kitchen utensil brands, OXO appeared in all five answers and KitchenAid in two. OXO was mentioned before KitchenAid in every answer.
Who do people search for more?
OXO, about 38 searches for every 1 for KitchenAid
Who does AI mention more?
OXO, mentioned in every answer we collected
Who does AI recommend more?
OXO, named ahead of KitchenAid in every answer
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Top kitchen utensil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. KitchenAid was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before KitchenAid in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- OXO1st
All-Clad2nd
KitchenAid3rd
Joseph Joseph–
Zyliss–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zyliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen utensil brands
5 answers
Asked ChatGPT
“Which kitchen utensil brand should I buy?”
Asked ChatGPT
“What are the best kitchen utensil brands?”
Asked ChatGPT
“What's the best kitchen utensil brand for daily cooking?”
Searched Google, AI Overview
“best kitchen utensils”
- 1OXO
- 1
Searched Google, AI Overview
“cooking utensil set”
- 1OXO
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KitchenAid or OXO more popular in search?
This chart shows how often people search Google for KitchenAid and OXO by name. Each line represents a brand's share of searches for all five kitchen utensil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OXO, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | All-Clad | Joseph Joseph | OXO | Zyliss | KitchenAid |
|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 32.3% | 32.3% | 2.4% | 0.86% |
| Nov 2025 | 41.5% | 27.8% | 27.8% | 2% | 0.74% |
| Dec 2025 | 43.7% | 29.3% | 24% | 2.2% | 0.78% |
| Jan 2026 | 34.3% | 34.3% | 28.1% | 2.5% | 0.75% |
| Feb 2026 | 34.4% | 34.4% | 28% | 2.5% | 0.74% |
| Mar 2026 | 29.9% | 36.7% | 29.9% | 2.7% | 0.79% |
| Apr 2026 | 30.1% | 36.9% | 30.1% | 2.2% | 0.79% |
| May 2026 | 32.3% | 32.3% | 32.3% | 2.4% | 0.85% |
| Jun 2026 | 51.6% | 23.1% | 23.1% | 1.7% | 0.5% |
| Jul 2026 | 32.3% | 32.3% | 32.3% | 2.4% | 0.7% |
| Aug 2026 | 30.1% | 36.9% | 30.1% | 2.2% | 0.79% |
| Sep 2026 | 32.3% | 32.3% | 32.3% | 2.4% | 0.85% |
How has the KitchenAid and OXO comparison changed over the last 12 months?
3 findings
- OXO was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen utensil brands worldwide moved from 0.86% to 0.85%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, OXO’s share of searches among kitchen utensil brands worldwide held steady at 32.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for kitchen utensil brands worldwide in September 2026?
2 changes
In September 2026, OXO gained share of searches among kitchen utensil brands worldwide, from 30.1% to 32.3%.
Estimated monthly branded searches for KitchenAid worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
1 branded search term
- kitchenaid utensils
OXO
1 branded search term
- oxo
Other head-to-heads among kitchen utensil brands
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