Brandwave

All-Clad vs Joseph Joseph:Which is more popular?

In September 2026, All-Clad and Joseph Joseph were level in searches among kitchen utensil brands worldwide, with an estimated 110K branded searches each, at 32.3% of the total each. When we asked ChatGPT and Google AI Overviews about kitchen utensil brands, All-Clad appeared in three of the five answers and Joseph Joseph in none.

Among kitchen utensil brands worldwide in September 2026

Who do people search for more?

All-Clad and Joseph Joseph are searched for about as often as each other.

All-Clad 110K searchesJoseph Joseph 110K searches

Who does AI mention more?

All-Clad, mentioned in 3 of 5 answers, Joseph Joseph in 0

All-Clad in 3 of 5Joseph Joseph in 0 of 5

Who does AI recommend more?

All-Clad, the only one of the two named

All-Clad first in 3Joseph Joseph never named

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Top kitchen utensil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, All-Clad was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. All-Clad2nd
  3. KitchenAid3rd
  4. Joseph Joseph–
  5. Zyliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zyliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen utensil brands

5 answers

  • Asked ChatGPT

    “Which kitchen utensil brand should I buy?”

    1. 1OXO
    2. 2All-Clad
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best kitchen utensil brands?”

    1. 1OXO
    2. 2All-Clad
    3. 3KitchenAid

  • Asked ChatGPT

    “What's the best kitchen utensil brand for daily cooking?”

    1. 1OXO
    2. 2All-Clad

  • Searched Google, AI Overview

    “best kitchen utensils”

    1. 1OXO

  • Searched Google, AI Overview

    “cooking utensil set”

    1. 1OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is All-Clad or Joseph Joseph more popular in search?

This chart shows how often people search Google for All-Clad and Joseph Joseph by name. Each line represents a brand's share of searches for all five kitchen utensil brands we track, month by month, from English-language searches worldwide.

All-Clad and Joseph Joseph among kitchen utensil brands worldwide, by month

Share of searches by month for All-Clad, Joseph Joseph. The figures are in the table below the chart.

View monthly share of searches table
MonthAll-CladJoseph JosephOXOZylissKitchenAid
Oct 202532.3%32.3%32.3%2.4%0.86%
Nov 202541.5%27.8%27.8%2%0.74%
Dec 202543.7%29.3%24%2.2%0.78%
Jan 202634.3%34.3%28.1%2.5%0.75%
Feb 202634.4%34.4%28%2.5%0.74%
Mar 202629.9%36.7%29.9%2.7%0.79%
Apr 202630.1%36.9%30.1%2.2%0.79%
May 202632.3%32.3%32.3%2.4%0.85%
Jun 202651.6%23.1%23.1%1.7%0.5%
Jul 202632.3%32.3%32.3%2.4%0.7%
Aug 202630.1%36.9%30.1%2.2%0.79%
Sep 202632.3%32.3%32.3%2.4%0.85%

How has the All-Clad and Joseph Joseph comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Joseph Joseph took it in March 2026, All-Clad took it in June 2026, Joseph Joseph took it in August 2026.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among kitchen utensil brands worldwide held steady at 32.3%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among kitchen utensil brands worldwide held steady at 32.3%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for kitchen utensil brands worldwide in September 2026?

2 changes

  1. In September 2026, All-Clad overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 32.3% of the searches.

  2. In September 2026, Joseph Joseph lost share of searches among kitchen utensil brands worldwide, from 36.9% to 32.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using All-Clad’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

All-Clad

1 branded search term

  • all-clad

Joseph Joseph

1 branded search term

  • joseph joseph

How the Brand Demand Index is measured

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