Oxo vs Zyliss:Which is searched more?
In September 2026, Oxo had more branded searches than Zyliss among kitchen utensil brands worldwide. Oxo was estimated to have 110K branded searches compared to Zyliss’ 8.1K, and held a 48.3% Share of Search versus Zyliss’ 3.5%. These are worldwide searches for English-language branded terms.
Follow Oxo vs Zyliss and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Oxo or Zyliss?
Compare the kitchen utensil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Zyliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Oxo | Joseph Joseph | Zyliss |
|---|---|---|---|
| Oct 2025 | 48.3% | 48.2% | 3.5% |
| Nov 2025 | 48.3% | 48.2% | 3.5% |
| Dec 2025 | 43.3% | 52.8% | 3.9% |
| Jan 2026 | 43.4% | 52.8% | 3.9% |
| Feb 2026 | 43.2% | 52.9% | 3.9% |
| Mar 2026 | 43.2% | 52.9% | 3.9% |
| Apr 2026 | 43.5% | 53.3% | 3.2% |
| May 2026 | 48.3% | 48.2% | 3.5% |
| Jun 2026 | 48.3% | 48.2% | 3.5% |
| Jul 2026 | 48.3% | 48.2% | 3.5% |
| Aug 2026 | 43.5% | 53.3% | 3.2% |
| Sep 2026 | 48.3% | 48.2% | 3.5% |
How has the Oxo and Zyliss comparison changed over the last 12 months?
3 findings
- Oxo was ahead of Zyliss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among kitchen utensil brands worldwide held steady at 48.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Zyliss’ estimated Share of Search among kitchen utensil brands worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for kitchen utensil brands worldwide in September 2026?
2 changes
In September 2026, Oxo overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 48.3% estimated Share of Search.
Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Other head-to-heads among kitchen utensil brands
How each brand is measured
Brandwave collects information about searches that people make online using Oxo’s and Zyliss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.