Brandwave

All-Clad vs KitchenAid:Which is more popular?

In September 2026, All-Clad had more branded searches than KitchenAid among kitchen utensil brands worldwide. All-Clad had about 110,000 branded searches, while KitchenAid had 2,900. All-Clad made up 32.3% of all kitchen utensil brand searches we track, and KitchenAid accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about kitchen utensil brands, All-Clad appeared in three of the five answers and KitchenAid in two. All-Clad was mentioned before KitchenAid in every answer.

Among kitchen utensil brands worldwide in September 2026

Who do people search for more?

All-Clad, about 38 searches for every 1 for KitchenAid

All-Clad 110K searchesKitchenAid 2.9K searches

Who does AI mention more?

All-Clad, mentioned in 3 of 5 answers, KitchenAid in 2

All-Clad in 3 of 5KitchenAid in 2 of 5

Who does AI recommend more?

All-Clad, named ahead of KitchenAid in every answer

All-Clad first in 3KitchenAid never first

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Top kitchen utensil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, All-Clad was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. All-Clad was listed before KitchenAid in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. All-Clad2nd
  3. KitchenAid3rd
  4. Joseph Joseph–
  5. Zyliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zyliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen utensil brands

5 answers

  • Asked ChatGPT

    “Which kitchen utensil brand should I buy?”

    1. 1OXO
    2. 2All-Clad
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best kitchen utensil brands?”

    1. 1OXO
    2. 2All-Clad
    3. 3KitchenAid

  • Asked ChatGPT

    “What's the best kitchen utensil brand for daily cooking?”

    1. 1OXO
    2. 2All-Clad

  • Searched Google, AI Overview

    “best kitchen utensils”

    1. 1OXO

  • Searched Google, AI Overview

    “cooking utensil set”

    1. 1OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is All-Clad or KitchenAid more popular in search?

This chart shows how often people search Google for All-Clad and KitchenAid by name. Each line represents a brand's share of searches for all five kitchen utensil brands we track, month by month, from English-language searches worldwide.

All-Clad and KitchenAid among kitchen utensil brands worldwide, by month

Share of searches by month for All-Clad, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthAll-CladJoseph JosephOXOZylissKitchenAid
Oct 202532.3%32.3%32.3%2.4%0.86%
Nov 202541.5%27.8%27.8%2%0.74%
Dec 202543.7%29.3%24%2.2%0.78%
Jan 202634.3%34.3%28.1%2.5%0.75%
Feb 202634.4%34.4%28%2.5%0.74%
Mar 202629.9%36.7%29.9%2.7%0.79%
Apr 202630.1%36.9%30.1%2.2%0.79%
May 202632.3%32.3%32.3%2.4%0.85%
Jun 202651.6%23.1%23.1%1.7%0.5%
Jul 202632.3%32.3%32.3%2.4%0.7%
Aug 202630.1%36.9%30.1%2.2%0.79%
Sep 202632.3%32.3%32.3%2.4%0.85%

How has the All-Clad and KitchenAid comparison changed over the last 12 months?

3 findings
  • All-Clad was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among kitchen utensil brands worldwide held steady at 32.3%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen utensil brands worldwide moved from 0.86% to 0.85%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for kitchen utensil brands worldwide in September 2026?

2 changes

  1. In September 2026, All-Clad overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 32.3% of the searches.

  2. Estimated monthly branded searches for KitchenAid worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using All-Clad’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

All-Clad

1 branded search term

  • all-clad

KitchenAid

1 branded search term

  • kitchenaid utensils

How the Brand Demand Index is measured

Other head-to-heads among kitchen utensil brands

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