Brandwave

Beko vs KitchenAid:Which is more popular?

In September 2026, Beko had more branded searches than KitchenAid among integrated dishwasher brands worldwide. Beko had about 450,000 branded searches, while KitchenAid had 49,500. Beko made up 14.6% of all integrated dishwasher brand searches we track, and KitchenAid accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, KitchenAid appeared in three of the five answers and Beko in none.

Among integrated dishwasher brands worldwide in September 2026

Who do people search for more?

Beko, about 9 searches for every 1 for KitchenAid

Beko 450K searchesKitchenAid 49.5K searches

Who does AI mention more?

KitchenAid, mentioned in 3 of 5 answers, Beko in 0

KitchenAid in 3 of 5Beko in 0 of 5

Who does AI recommend more?

KitchenAid, the only one of the two named

KitchenAid first in 3Beko never named

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Top integrated dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Beko did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. KitchenAid3rd
  4. Fisher & Paykel4th
  5. Electrolux–
  6. Hisense–
  7. Beko–
  8. Hoover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about integrated dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Beko or KitchenAid more popular in search?

This chart shows how often people search Google for Beko and KitchenAid by name. Each line represents a brand's share of searches for all eight integrated dishwasher brands we track, month by month, from English-language searches worldwide.

Beko and KitchenAid among integrated dishwasher brands worldwide, by month

Share of searches by month for Beko, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxHisenseBekoHooverMieleKitchenAidFisher & PaykelBosch
Oct 202544.8%24.6%16.4%9%2.2%1.8%0.99%0.3%
Nov 202551.3%22.9%12.6%8.4%2.1%1.7%0.76%0.23%
Dec 202543.8%24%16%10.7%2.6%1.8%0.79%0.24%
Jan 202643.7%24%16%10.7%2.6%1.8%0.96%0.29%
Feb 202643.5%24%16.1%10.7%2.6%1.8%0.97%0.29%
Mar 202648.5%21.8%14.6%9.7%2.4%1.6%1.1%0.32%
Apr 202648.4%21.7%14.5%9.7%2.9%1.6%0.87%0.26%
May 202646.4%25.5%13.9%9.3%2.3%1.5%0.84%0.25%
Jun 202643.4%28.9%15.9%7.1%2.1%1.4%0.78%0.23%
Jul 202640.7%27.5%18.3%8.2%2.5%1.7%0.9%0.27%
Aug 202648.7%21.8%14.6%9.8%2.4%1.6%0.88%0.26%
Sep 202648.6%21.8%14.6%9.8%2.4%1.6%0.88%0.32%

How has the Beko and KitchenAid comparison changed over the last 12 months?

3 findings

How did search popularity change for integrated dishwasher brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

  2. Estimated monthly branded searches for KitchenAid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beko’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

KitchenAid

1 branded search term

  • kitchenaid dishwasher

How the Brand Demand Index is measured

Other head-to-heads among integrated dishwasher brands

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