Electrolux vs Miele:Which is more popular?
In September 2026, Electrolux had more branded searches than Miele among integrated dishwasher brands worldwide. Electrolux had about 1.5 million branded searches, while Miele had 74,000. Electrolux made up 48.6% of all integrated dishwasher brand searches we track, and Miele accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, Miele appeared in four of the five answers and Electrolux in none.
Who do people search for more?
Electrolux, about 20 searches for every 1 for Miele
Who does AI mention more?
Miele, mentioned in 4 of 5 answers, Electrolux in 0
Who does AI recommend more?
Miele, the only one of the two named
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Top integrated dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Electrolux did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st- Miele2nd
KitchenAid3rd
Fisher & Paykel4th- Electrolux–
Hisense–
Beko–
Hoover–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about integrated dishwasher brands
5 answers
Asked ChatGPT
“Which integrated dishwasher brand should I buy?”
Asked ChatGPT
“What are the best integrated dishwasher brands?”
Asked ChatGPT
“What's the best integrated dishwasher brand for a fitted kitchen?”
Searched Google, AI Overview
“built in dishwasher”
Searched Google, AI Overview
“dishwasher brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Electrolux or Miele more popular in search?
This chart shows how often people search Google for Electrolux and Miele by name. Each line represents a brand's share of searches for all eight integrated dishwasher brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Electrolux, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Hisense | Beko | Hoover | Miele | KitchenAid | Fisher & Paykel | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 24.6% | 16.4% | 9% | 2.2% | 1.8% | 0.99% | 0.3% |
| Nov 2025 | 51.3% | 22.9% | 12.6% | 8.4% | 2.1% | 1.7% | 0.76% | 0.23% |
| Dec 2025 | 43.8% | 24% | 16% | 10.7% | 2.6% | 1.8% | 0.79% | 0.24% |
| Jan 2026 | 43.7% | 24% | 16% | 10.7% | 2.6% | 1.8% | 0.96% | 0.29% |
| Feb 2026 | 43.5% | 24% | 16.1% | 10.7% | 2.6% | 1.8% | 0.97% | 0.29% |
| Mar 2026 | 48.5% | 21.8% | 14.6% | 9.7% | 2.4% | 1.6% | 1.1% | 0.32% |
| Apr 2026 | 48.4% | 21.7% | 14.5% | 9.7% | 2.9% | 1.6% | 0.87% | 0.26% |
| May 2026 | 46.4% | 25.5% | 13.9% | 9.3% | 2.3% | 1.5% | 0.84% | 0.25% |
| Jun 2026 | 43.4% | 28.9% | 15.9% | 7.1% | 2.1% | 1.4% | 0.78% | 0.23% |
| Jul 2026 | 40.7% | 27.5% | 18.3% | 8.2% | 2.5% | 1.7% | 0.9% | 0.27% |
| Aug 2026 | 48.7% | 21.8% | 14.6% | 9.8% | 2.4% | 1.6% | 0.88% | 0.26% |
| Sep 2026 | 48.6% | 21.8% | 14.6% | 9.8% | 2.4% | 1.6% | 0.88% | 0.32% |
How has the Electrolux and Miele comparison changed over the last 12 months?
3 findings
- Electrolux was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among integrated dishwasher brands worldwide moved from 44.8% to 48.6%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Miele’s share of searches among integrated dishwasher brands worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for integrated dishwasher brands worldwide in September 2026?
0 changes
Neither Electrolux nor Miele moved beyond provider rounding among integrated dishwasher brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
1 branded search term
- electrolux
Miele
1 branded search term
- miele dishwasher
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