KitchenAid vs Vitamix:Which is searched more?
In September 2026, KitchenAid had more branded searches than Vitamix among stick blender brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Vitamix’s 302K, and held a 41.6% Share of Search versus Vitamix’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Vitamix?
Compare the stick blender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Vitamix. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Smeg | Kenwood | Vitamix | Cuisinart | Braun |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 23.8% | 14.5% | 8.3% | 5.2% | 0.39% |
| Nov 2025 | 54% | 20.2% | 12.3% | 7.7% | 5.5% | 0.33% |
| Dec 2025 | 56.1% | 20.3% | 10.9% | 6.8% | 5.6% | 0.34% |
| Jan 2026 | 45.2% | 27.2% | 11.9% | 9.1% | 6.1% | 0.45% |
| Feb 2026 | 44.4% | 27.4% | 14.3% | 8.5% | 5% | 0.45% |
| Mar 2026 | 43.3% | 25.7% | 16.2% | 8.7% | 5.8% | 0.42% |
| Apr 2026 | 45.8% | 23.2% | 14.9% | 10.5% | 5.1% | 0.46% |
| May 2026 | 42.5% | 24.5% | 14.9% | 11.1% | 6.6% | 0.4% |
| Jun 2026 | 43.7% | 23.4% | 14.8% | 11.4% | 6.2% | 0.45% |
| Jul 2026 | 42.6% | 25.9% | 13.7% | 10.5% | 7% | 0.42% |
| Aug 2026 | 41.7% | 26.1% | 13.5% | 11.5% | 6.9% | 0.41% |
| Sep 2026 | 41.6% | 29.8% | 12.9% | 9.9% | 5.4% | 0.4% |
How has the KitchenAid and Vitamix comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Vitamix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among stick blender brands worldwide moved from 47.7% to 41.6%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among stick blender brands worldwide moved from 8.3% to 9.9%, and its estimated monthly branded searches moved from 319K to 302K.
How did search popularity change for stick blender brands worldwide in September 2026?
2 changes
In September 2026, Vitamix lost estimated Share of Search among stick blender brands worldwide, from 11.5% to 9.9%.
KitchenAid’s estimated Share of Search among stick blender brands worldwide has lost ground for 3 months in a row, from 43.7% to 41.6% in September 2026.
Other head-to-heads among stick blender brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Vitamix
3 branded search terms
- vitamix
- vitamix 5200
- vitamix blender
Put your own brand in this comparison
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