Brandwave

Cuisinart vs KitchenAid:Which is searched more?

In September 2026, KitchenAid had more branded searches than Cuisinart among stick blender brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Cuisinart’s 213K, and held a 37.7% Share of Search versus Cuisinart’s 6.3%. These are worldwide searches for English-language branded terms.

Share of Search among stick blender brands worldwide in September 2026Which is more popular in search, Cuisinart or KitchenAid?
Cuisinart6.3%213K searches
vs
KitchenAid37.7%1.3M searches

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Which is more popular in search, Cuisinart or KitchenAid?

Compare the stick blender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuisinart and KitchenAid among stick blender brands worldwide, by month

Share of Search by month for KitchenAid, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidSmegKenwoodVitamixCuisinartBraun
Oct 202543.6%28.3%13.3%7.6%6.1%1.1%
Nov 202549.9%23.3%11.4%7.1%7.3%1.1%
Dec 202551.5%23.4%10%6.2%7.7%1.1%
Jan 202640.5%31.1%10.6%8.1%8.6%1%
Feb 202640.6%31.2%13%7.7%6.5%0.99%
Mar 202639.5%29.3%14.8%7.9%7.6%0.9%
Apr 202642%27.6%13.6%9.7%6.1%0.95%
May 202638.8%29%13.7%10.1%7.4%0.97%
Jun 202639.5%28.6%13.4%10.2%7.1%1.1%
Jul 202638.3%31%12.3%9.4%7.7%1.3%
Aug 202637.2%31.5%12%10.3%7.7%1.3%
Sep 202637.7%34.2%11.6%8.9%6.3%1.2%

How has the Cuisinart and KitchenAid comparison changed over the last 12 months?

  • KitchenAid was ahead of Cuisinart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among stick blender brands worldwide moved from 6.1% to 6.3%, and its estimated monthly branded searches moved from 256K to 213K.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among stick blender brands worldwide moved from 43.6% to 37.7%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for stick blender brands worldwide in September 2026?

  1. In September 2026, Cuisinart lost estimated Share of Search among stick blender brands worldwide, from 7.7% to 6.3%.

  2. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

Other head-to-heads among stick blender brands

How each brand is measured

Brandwave collects information about searches that people make online using Cuisinart’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

3 branded search terms

  • cuisinart
  • cuisinart bread maker
  • cuisinart food processor

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

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