Chef vs Smeg:Which is searched more?
In September 2026, Smeg had more branded searches than Chef among freestanding oven brands worldwide. Smeg was estimated to have 1.2M branded searches compared to Chef’s 320, and held a 29.7% Share of Search versus Chef’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chef or Smeg?
Compare the freestanding oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Chef. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Haier | Beko | Bosch | Miele | Fisher & Paykel | Chef |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 28.4% | 14% | 13.2% | 4.9% | 2.7% | 0.79% | 0.01% |
| Nov 2025 | 43.9% | 27.1% | 11% | 10.8% | 3.3% | 3.3% | 0.65% | 0.02% |
| Dec 2025 | 33.8% | 30.8% | 14.9% | 12.4% | 3.8% | 3.8% | 0.61% | 0.01% |
| Jan 2026 | 34.4% | 31.8% | 13.4% | 12.6% | 3.9% | 3.2% | 0.76% | 0.01% |
| Feb 2026 | 34.4% | 31.5% | 13.5% | 12.7% | 3.9% | 3.2% | 0.76% | 0.02% |
| Mar 2026 | 37.8% | 28.2% | 14.1% | 11.3% | 4.3% | 3.5% | 0.83% | 0.01% |
| Apr 2026 | 38.6% | 24.9% | 17% | 11.6% | 4.4% | 2.9% | 0.7% | 0.01% |
| May 2026 | 38.6% | 24.9% | 17% | 11.6% | 4.4% | 2.9% | 0.7% | 0.01% |
| Jun 2026 | 38.8% | 21.9% | 17.1% | 14.2% | 4.4% | 2.9% | 0.7% | <0.01% |
| Jul 2026 | 33.6% | 27.3% | 15.4% | 15.1% | 4.6% | 3.1% | 0.75% | <0.01% |
| Aug 2026 | 39.2% | 27% | 12.5% | 11.7% | 5.3% | 3.6% | 0.71% | <0.01% |
| Sep 2026 | 38.5% | 29.7% | 12.3% | 11.6% | 4.3% | 2.9% | 0.7% | <0.01% |
How has the Chef and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Chef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chef’s estimated Share of Search among freestanding oven brands worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 590 to 320.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among freestanding oven brands worldwide moved from 28.4% to 29.7%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for freestanding oven brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained estimated Share of Search among freestanding oven brands worldwide, from 27% to 29.7%.
Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.
Other head-to-heads among freestanding oven brands
How each brand is measured
Brandwave collects information about searches that people make online using Chef’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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