How popular isChef in search?
In September 2026, there were an estimated 320 branded searches for Chef worldwide which is down 45.8% over the last 12 months. Chef holds <0.01% estimated Share of Search among freestanding oven brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Electrolux44.5%Smeg30.4%
Beko13.4%Haier10.9%
Fisher & Paykel0.8%
Miele0.03%
Bosch0.02%Chef<0.01%
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Which freestanding oven brands compete with Chef?
Share of Search by month for Electrolux, Smeg, Beko, Haier, Chef. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Beko | Haier | Fisher & Paykel | Miele | Bosch | Chef |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 29.3% | 15.3% | 12.6% | 0.92% | 0.03% | 0.02% | 0.02% |
| Nov 2025 | 49.8% | 27.1% | 12.2% | 10% | 0.74% | 0.03% | 0.02% | 0.02% |
| Dec 2025 | 39.2% | 31.3% | 14.4% | 14.4% | 0.71% | 0.03% | 0.02% | 0.02% |
| Jan 2026 | 39.9% | 32.6% | 14.6% | 12% | 0.88% | 0.03% | 0.02% | 0.01% |
| Feb 2026 | 39.7% | 32.8% | 14.6% | 12% | 0.88% | 0.03% | 0.02% | 0.02% |
| Mar 2026 | 43.6% | 29.3% | 13.1% | 13.1% | 0.96% | 0.03% | 0.02% | 0.02% |
| Apr 2026 | 44.3% | 25.3% | 13.3% | 16.2% | 0.8% | 0.03% | 0.02% | 0.01% |
| May 2026 | 44.3% | 25.3% | 13.3% | 16.2% | 0.8% | 0.03% | 0.02% | 0.01% |
| Jun 2026 | 44.6% | 21.8% | 16.4% | 16.4% | 0.81% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 39% | 28.2% | 17.6% | 14.4% | 0.87% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 46.2% | 27.7% | 13.9% | 11.3% | 0.84% | 0.03% | 0.02% | <0.01% |
| Sep 2026 | 44.5% | 30.4% | 13.4% | 10.9% | 0.8% | 0.03% | 0.02% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.5% | 1.5M | 0% | -1.7 points | |
| 2, held 2nd | 30.4% | 1M | +13.9% | +2.7 points | |
| 3, held 3rd | 13.4% | 450K | 0% | -0.5 points | |
| 4, held 4th | 10.9% | 368K | 0% | -0.4 points | |
| 5, held 5th | 0.8% | 27.1K | 0% | 0 points | |
| 6, held 6th | 0.03% | 880 | 0% | 0 points | |
| 7, held 7th | 0.02% | 590 | 0% | 0 points | |
| 8, held 8th | <0.01% | 320 | 0% | 0 points |
44.5%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
30.4%
Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.7 points.
3.
Beko13.4%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
10.9%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.8%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Miele0.03%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Bosch0.02%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
8.
<0.01%
Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Chef and its closest rivals
How has branded search demand for Chef changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chef worldwide fell from 590 to 320.
- Across the 12 months ending September 2026, Chef’s estimated Share of Search among freestanding oven brands worldwide held steady, from 0.02% to <0.01%.
How did search popularity change for freestanding oven brands worldwide in September 2026?
6 changes
In September 2026, Smeg gained estimated Share of Search among freestanding oven brands worldwide, from 27.7% to 30.4%.
In September 2026, Electrolux lost estimated Share of Search among freestanding oven brands worldwide, from 46.2% to 44.5%.
In September 2026, Beko lost estimated Share of Search among freestanding oven brands worldwide, from 13.9% to 13.4%.
Haier’s estimated Share of Search among freestanding oven brands worldwide has lost ground for 3 months in a row, from 16.4% to 10.9% in September 2026.
Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.
Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Chef compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Freestanding oven brands | 8th of 8 | <0.01% | Shown above |
| Infrastructure as code tools | 4th of 5 | 0.08% | Show ranking |
| Configuration management platforms | 4th of 5 | 0.2% | Show ranking |
How is Chef measured?
Brandwave collects information about searches that people make online using Chef’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- chef devops
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Is Chef your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.