Brandwave

How popular isChef in search?

In August 2026, there were an estimated 320 branded searches for Chef worldwide which is down 45.8% over the last 11 months. Chef holds 0.25% estimated Share of Search among configuration management platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ansible85.7%
  2. Rundeck11.5%
  3. Salt2.3%
  4. Chef0.25%
  5. Puppet0.25%
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Which configuration management platforms compete with Chef?

Chef against configuration management platforms worldwide, by month

Share of Search by month for Ansible, Rundeck, Salt, Chef. The figures are in the table below the chart.

View monthly share of search table
MonthAnsibleRundeckSaltChefPuppet
Oct 202587.4%9.6%2.3%0.31%0.31%
Nov 202586.1%9.4%3.4%0.56%0.46%
Dec 202587.3%9.6%2.3%0.38%0.38%
Jan 202685.2%11.4%2.8%0.3%0.3%
Feb 202685.2%11.4%2.8%0.37%0.25%
Mar 202686.5%9.5%3.5%0.31%0.25%
Apr 202684.1%11.3%4.1%0.24%0.24%
May 202687.1%9.5%2.8%0.25%0.25%
Jun 202686%9.4%4.2%0.17%0.25%
Jul 202684.8%11.4%3.4%0.2%0.25%
Aug 202685.7%11.5%2.3%0.25%0.25%
Sep 2026—————

  1. 1.Ansible

    85.7%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Rundeck

    11.5%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Salt

    2.3%

    Held 3rd. 2.9K estimated branded searches, -34.1% vs prior month. Share -1.1 points.

  4. 4.Chef

    0.25%

    Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  5. 5.Puppet

    0.25%

    Moved from 4th to 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Chef and its closest rivals

How has branded search demand for Chef changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chef worldwide fell from 590 to 320.
  • Across the 11 months ending August 2026, Chef’s estimated Share of Search among configuration management platforms worldwide held steady, from 0.31% to 0.25%.

How did search popularity change for configuration management platforms worldwide in August 2026?

  1. In August 2026, Ansible gained estimated Share of Search among configuration management platforms worldwide, from 84.8% to 85.7%.

  2. In August 2026, Salt lost estimated Share of Search among configuration management platforms worldwide, from 3.4% to 2.3%.

  3. In August 2026, Chef rose from 5th to 4th among configuration management platforms worldwide.

  4. In August 2026, Puppet fell from 4th to 5th among configuration management platforms worldwide.

  5. Estimated monthly branded searches for Rundeck worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Chef compete?

Chef is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Infrastructure as code tools4th of 50.1%Show ranking
Configuration management platforms4th of 50.25%Shown above

How is Chef measured?

Brandwave collects information about searches that people make online using Chef’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chef devops

Do you work for Chef? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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