Brandwave

Infrastructure as code tools:Which brands are most popular in search?

In August 2026, Terraform was the most searched among infrastructure as code tools worldwide, with an estimated 201K branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Terraform61%
  2. Ansible33.4%
  3. Pulumi5.5%
  4. Chef0.1%
  5. Puppet0.1%

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Share of SearchLeaderboard

Compare the tools used to define infrastructure as code. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among infrastructure as code tools worldwide, by month

Share of Search by month for Terraform, Ansible, Pulumi. The figures are in the table below the chart.

View monthly share of search table
MonthTerraformAnsiblePulumiChefPuppet
Oct 202560.9%33.4%5.5%0.12%0.12%
Nov 202560%33%6.6%0.21%0.18%
Dec 202560.1%33%6.6%0.14%0.14%
Jan 202660.1%33%6.6%0.12%0.12%
Feb 202660.1%33%6.6%0.14%0.1%
Mar 202660.9%33.4%5.5%0.12%0.1%
Apr 202660.2%33%6.6%0.1%0.1%
May 202660.9%33.4%5.5%0.1%0.1%
Jun 202660.9%33.4%5.5%0.06%0.1%
Jul 202664.9%29%5.9%0.07%0.08%
Aug 202661%33.4%5.5%0.1%0.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Terraform

    61%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -4 points.

  2. 2.Ansible

    33.4%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +4.3 points.

  3. 3.Pulumi

    5.5%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  4. 4.Chef

    0.1%

    Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  5. 5.Puppet

    0.1%

    Moved from 4th to 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among infrastructure as code tools worldwide?

In August 2026, Terraform was the most searched among infrastructure as code tools worldwide, with an estimated 201K branded searches and 61% estimated Share of Search within this set. Ansible is in 2nd place, 27.6 percentage points behind at 33.4% Share of Search.

Global infrastructure as code tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Terraform60.9% → 61%64.9%Jul 202660%Nov 20251st
Ansible33.4%33.4%Jun 202629%Jul 20262nd
Pulumi5.5%6.6%Apr 20265.5%Oct 20253rd
Chef0.12% → 0.1%0.21%Nov 20250.06%Jun 20264th
Puppet0.12% → 0.1%0.18%Nov 20250.08%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Terraform’s estimated Share of Search among infrastructure as code tools worldwide peaked at 64.9% in July 2026 and was lowest at 60% in November 2025.
  • Across the 11 months ending August 2026, Ansible’s estimated Share of Search among infrastructure as code tools worldwide peaked at 33.4% in June 2026 and was lowest at 29% in July 2026.
  • Across the 11 months ending August 2026, Pulumi’s estimated Share of Search among infrastructure as code tools worldwide peaked at 6.6% in April 2026 and was lowest at 5.5% in October 2025.
  • Across the 11 months ending August 2026, Terraform, Ansible, Pulumi, Chef and Puppet held steady: their estimated Share of Search among infrastructure as code tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for infrastructure as code tools worldwide in August 2026?

  1. In August 2026, Ansible gained estimated Share of Search among infrastructure as code tools worldwide, from 29% to 33.4%.

  2. In August 2026, Terraform lost estimated Share of Search among infrastructure as code tools worldwide, from 64.9% to 61%.

  3. In August 2026, Chef rose from 5th to 4th among infrastructure as code tools worldwide.

  4. In August 2026, Puppet fell from 4th to 5th among infrastructure as code tools worldwide.

  5. Estimated monthly branded searches for Pulumi worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

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