Brandwave

Configuration management platforms:Which brands are most popular in search?

In August 2026, Ansible was the most searched among configuration management platforms worldwide, with an estimated 110K branded searches and 85.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ansible85.7%
  2. Rundeck11.5%
  3. Salt2.3%
  4. Chef0.25%
  5. Puppet0.25%

Follow configuration management platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the tools that automate server configuration. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among configuration management platforms worldwide, by month

Share of Search by month for Ansible, Rundeck, Salt. The figures are in the table below the chart.

View monthly share of search table
MonthAnsibleRundeckSaltChefPuppet
Oct 202587.4%9.6%2.3%0.31%0.31%
Nov 202586.1%9.4%3.4%0.56%0.46%
Dec 202587.3%9.6%2.3%0.38%0.38%
Jan 202685.2%11.4%2.8%0.3%0.3%
Feb 202685.2%11.4%2.8%0.37%0.25%
Mar 202686.5%9.5%3.5%0.31%0.25%
Apr 202684.1%11.3%4.1%0.24%0.24%
May 202687.1%9.5%2.8%0.25%0.25%
Jun 202686%9.4%4.2%0.17%0.25%
Jul 202684.8%11.4%3.4%0.2%0.25%
Aug 202685.7%11.5%2.3%0.25%0.25%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ansible

    85.7%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Rundeck

    11.5%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Salt

    2.3%

    Held 3rd. 2.9K estimated branded searches, -34.1% vs prior month. Share -1.1 points.

  4. 4.Chef

    0.25%

    Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  5. 5.Puppet

    0.25%

    Moved from 4th to 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among configuration management platforms worldwide?

In August 2026, Ansible was the most searched among configuration management platforms worldwide, with an estimated 110K branded searches and 85.7% estimated Share of Search within this set. Rundeck is in 2nd place, 74.2 percentage points behind at 11.5% Share of Search.

Global configuration management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ansible87.4% → 85.7%87.4%Oct 202584.1%Apr 20261st
Rundeck9.6% → 11.5%11.5%Aug 20269.4%Jun 20262nd
Salt2.3%4.2%Jun 20262.3%Aug 20263rd
Chef0.31% → 0.25%0.56%Nov 20250.17%Jun 20264th
Puppet0.31% → 0.25%0.46%Nov 20250.24%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ansible’s estimated Share of Search among configuration management platforms worldwide decreased from 87.4% to 85.7%.
  • Across the 11 months ending August 2026, Rundeck’s estimated Share of Search among configuration management platforms worldwide increased from 9.6% to 11.5%.
  • Across the 11 months ending August 2026, Ansible’s estimated Share of Search among configuration management platforms worldwide peaked at 87.4% in October 2025 and was lowest at 84.1% in April 2026.
  • Across the 11 months ending August 2026, Rundeck’s estimated Share of Search among configuration management platforms worldwide peaked at 11.5% in August 2026 and was lowest at 9.4% in June 2026.
  • Across the 11 months ending August 2026, Salt’s estimated Share of Search among configuration management platforms worldwide peaked at 4.2% in June 2026 and was lowest at 2.3% in August 2026.
  • Across the 11 months ending August 2026, Salt, Chef and Puppet held steady: their estimated Share of Search among configuration management platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for configuration management platforms worldwide in August 2026?

  1. In August 2026, Ansible gained estimated Share of Search among configuration management platforms worldwide, from 84.8% to 85.7%.

  2. In August 2026, Salt lost estimated Share of Search among configuration management platforms worldwide, from 3.4% to 2.3%.

  3. In August 2026, Chef rose from 5th to 4th among configuration management platforms worldwide.

  4. In August 2026, Puppet fell from 4th to 5th among configuration management platforms worldwide.

  5. Estimated monthly branded searches for Rundeck worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free