Beko vs Chef:Which is searched more?
In September 2026, Beko had more branded searches than Chef among freestanding oven brands worldwide. Beko was estimated to have 450K branded searches compared to Chef’s 320, and held a 13.4% Share of Search versus Chef’s <0.01%. These are worldwide searches for English-language branded terms.
Follow Beko vs Chef and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Beko or Chef?
Compare the freestanding oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beko, Chef. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Beko | Haier | Fisher & Paykel | Miele | Bosch | Chef |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 29.3% | 15.3% | 12.6% | 0.92% | 0.03% | 0.02% | 0.02% |
| Nov 2025 | 49.8% | 27.1% | 12.2% | 10% | 0.74% | 0.03% | 0.02% | 0.02% |
| Dec 2025 | 39.2% | 31.3% | 14.4% | 14.4% | 0.71% | 0.03% | 0.02% | 0.02% |
| Jan 2026 | 39.9% | 32.6% | 14.6% | 12% | 0.88% | 0.03% | 0.02% | 0.01% |
| Feb 2026 | 39.7% | 32.8% | 14.6% | 12% | 0.88% | 0.03% | 0.02% | 0.02% |
| Mar 2026 | 43.6% | 29.3% | 13.1% | 13.1% | 0.96% | 0.03% | 0.02% | 0.02% |
| Apr 2026 | 44.3% | 25.3% | 13.3% | 16.2% | 0.8% | 0.03% | 0.02% | 0.01% |
| May 2026 | 44.3% | 25.3% | 13.3% | 16.2% | 0.8% | 0.03% | 0.02% | 0.01% |
| Jun 2026 | 44.6% | 21.8% | 16.4% | 16.4% | 0.81% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 39% | 28.2% | 17.6% | 14.4% | 0.87% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 46.2% | 27.7% | 13.9% | 11.3% | 0.84% | 0.03% | 0.02% | <0.01% |
| Sep 2026 | 44.5% | 30.4% | 13.4% | 10.9% | 0.8% | 0.03% | 0.02% | <0.01% |
How has the Beko and Chef comparison changed over the last 12 months?
3 findings
- Beko was ahead of Chef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among freestanding oven brands worldwide moved from 15.3% to 13.4%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Chef’s estimated Share of Search among freestanding oven brands worldwide moved from 0.02% to <0.01%, and its estimated monthly branded searches moved from 590 to 320.
How did search popularity change for freestanding oven brands worldwide in September 2026?
2 changes
In September 2026, Beko lost estimated Share of Search among freestanding oven brands worldwide, from 13.9% to 13.4%.
Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.
Other head-to-heads among freestanding oven brands
How each brand is measured
Brandwave collects information about searches that people make online using Beko’s and Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.