Brandwave

How popular isChef in search?

In August 2026, there were an estimated 320 branded searches for Chef worldwide which is down 45.8% over the last 11 months. Chef holds 0.1% estimated Share of Search among infrastructure as code tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Terraform61%
  2. Ansible33.4%
  3. Pulumi5.5%
  4. Chef0.1%
  5. Puppet0.1%
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Where does Chef compete?

Chef is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Infrastructure as code tools4th of 50.1%Shown below
Configuration management platforms4th of 50.25%Show ranking

Which infrastructure as code tools compete with Chef?

Chef against infrastructure as code tools worldwide, by month

Share of Search by month for Terraform, Ansible, Pulumi, Chef. The figures are in the table below the chart.

View monthly share of search table
MonthTerraformAnsiblePulumiChefPuppet
Oct 202560.9%33.4%5.5%0.12%0.12%
Nov 202560%33%6.6%0.21%0.18%
Dec 202560.1%33%6.6%0.14%0.14%
Jan 202660.1%33%6.6%0.12%0.12%
Feb 202660.1%33%6.6%0.14%0.1%
Mar 202660.9%33.4%5.5%0.12%0.1%
Apr 202660.2%33%6.6%0.1%0.1%
May 202660.9%33.4%5.5%0.1%0.1%
Jun 202660.9%33.4%5.5%0.06%0.1%
Jul 202664.9%29%5.9%0.07%0.08%
Aug 202661%33.4%5.5%0.1%0.1%
Sep 2026—————

  1. 1.Terraform

    61%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -4 points.

  2. 2.Ansible

    33.4%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +4.3 points.

  3. 3.Pulumi

    5.5%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  4. 4.Chef

    0.1%

    Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  5. 5.Puppet

    0.1%

    Moved from 4th to 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Chef and its closest rivals

How has branded search demand for Chef changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chef worldwide fell from 590 to 320.
  • Across the 11 months ending August 2026, Chef’s estimated Share of Search among infrastructure as code tools worldwide held steady, from 0.12% to 0.1%.

How did search popularity change for infrastructure as code tools worldwide in August 2026?

  1. In August 2026, Ansible gained estimated Share of Search among infrastructure as code tools worldwide, from 29% to 33.4%.

  2. In August 2026, Terraform lost estimated Share of Search among infrastructure as code tools worldwide, from 64.9% to 61%.

  3. In August 2026, Chef rose from 5th to 4th among infrastructure as code tools worldwide.

  4. In August 2026, Puppet fell from 4th to 5th among infrastructure as code tools worldwide.

  5. Estimated monthly branded searches for Pulumi worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How is Chef measured?

Brandwave collects information about searches that people make online using Chef’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chef devops

Do you work for Chef? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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