Brandwave

How popular isBeko in search?

In September 2026, there were an estimated 450K branded searches for Beko worldwide which is down 18.2% over the last 12 months. Beko holds 11.6% estimated Share of Search among freestanding Oven brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux38.5%
  2. Smeg29.7%
  3. Haier12.3%
  4. Beko11.6%
  5. Bosch4.3%
  6. Miele2.9%
  7. Fisher & Paykel0.7%
  8. Chef<0.01%
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Which freestanding Oven brands compete with Beko?

Beko against freestanding Oven brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Haier, Beko, Bosch, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHaierBekoBoschMieleFisher & PaykelChef
Oct 202536%28.4%14%13.2%4.9%2.7%0.79%0.01%
Nov 202543.9%27.1%11%10.8%3.3%3.3%0.65%0.02%
Dec 202533.8%30.8%14.9%12.4%3.8%3.8%0.61%0.01%
Jan 202634.4%31.8%13.4%12.6%3.9%3.2%0.76%0.01%
Feb 202634.4%31.5%13.5%12.7%3.9%3.2%0.76%0.02%
Mar 202637.8%28.2%14.1%11.3%4.3%3.5%0.83%0.01%
Apr 202638.6%24.9%17%11.6%4.4%2.9%0.7%0.01%
May 202638.6%24.9%17%11.6%4.4%2.9%0.7%0.01%
Jun 202638.8%21.9%17.1%14.2%4.4%2.9%0.7%<0.01%
Jul 202633.6%27.3%15.4%15.1%4.6%3.1%0.75%<0.01%
Aug 202639.2%27%12.5%11.7%5.3%3.6%0.71%<0.01%
Sep 202638.5%29.7%12.3%11.6%4.3%2.9%0.7%<0.01%

  1. 1.Electrolux

    38.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Smeg

    29.7%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.8 points.

  3. 3.Haier

    12.3%

    Held 3rd. 478K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Beko

    11.6%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Bosch

    4.3%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1 points.

  6. 6.Miele

    2.9%

    Held 6th. 113K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  7. 7.Fisher & Paykel

    0.7%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Chef

    <0.01%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Beko and its closest rivals

Every comparison with Beko

How has branded search demand for Beko changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beko worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among freestanding Oven brands worldwide decreased from 13.2% to 11.6%.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among freestanding Oven brands worldwide peaked at 15.1% in July 2026 and was lowest at 10.8% in November 2025.

How did search popularity change for freestanding Oven brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among freestanding Oven brands worldwide, from 27% to 29.7%.

  2. In September 2026, Bosch lost estimated Share of Search among freestanding Oven brands worldwide, from 5.3% to 4.3%.

  3. In September 2026, Miele lost estimated Share of Search among freestanding Oven brands worldwide, from 3.6% to 2.9%.

  4. In September 2026, Electrolux lost estimated Share of Search among freestanding Oven brands worldwide, from 39.2% to 38.5%.

  5. Haier’s estimated Share of Search among freestanding Oven brands worldwide has lost ground for 3 months in a row, from 17.1% to 12.3% in September 2026.

  6. Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

Where does Beko compete?

Beko is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Upright Freezer brands4th of 62.8%Show ranking
Chest Freezer brands4th of 43%Show ranking
Washing machine brands7th of 135.7%Show ranking
Fridge brands5th of 157.8%Show ranking
Oven Element brands4th of 79.3%Show ranking
Home appliance brands4th of 109.4%Show ranking
Oil Water Separator brands3rd of 710.1%Show ranking
Freestanding Oven brands4th of 811.6%Shown above
Oven Shelf brands3rd of 612%Show ranking
Integrated Dishwasher brands3rd of 614.2%Show ranking
Fridge Parts brands3rd of 614.9%Show ranking
Slimline Dishwasher brands3rd of 615.1%Show ranking
Spare Parts brands3rd of 516.1%Show ranking
Dishwasher Parts brands2nd of 716.9%Show ranking
Condenser Tumble Dryer brands2nd of 617%Show ranking
Fridge freezer brands3rd of 618.4%Show ranking
Dishwasher Salt brands2nd of 521%Show ranking
Under Counter Freezer brands2nd of 524.5%Show ranking
Fridge Spares brands1st of 441.4%Show ranking

How is Beko measured?

Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • beko

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How the Brand Demand Index is measured

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