Beko vs Frigidaire:Which is more popular?
In September 2026, Beko had more branded searches than Frigidaire among fridge brands worldwide. Beko had about 450,000 branded searches, while Frigidaire had 301,000. Beko made up 8.3% of all fridge brand searches we track, and Frigidaire accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about fridge brands, Frigidaire appeared in two of the five answers and Beko in none.
Who do people search for more?
Beko, about 50% more searches than Frigidaire
Who does AI mention more?
Frigidaire, mentioned in 2 of 5 answers, Beko in 0
Who does AI recommend more?
Frigidaire, the only one of the two named
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beko did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Whirlpool1st
LG2nd
GE Appliances2nd
Bosch4th- Frigidaire5th
Samsung6th
Electrolux–
Smeg–
Hisense–- Beko–
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigidaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge brand should I buy?”
Asked ChatGPT
“What are the best fridge brands?”
Asked ChatGPT
“What's the best fridge brand for a family kitchen?”
Searched Google, AI Overview
“fridge brands”
Searched Google, AI Overview
“energy efficient fridge”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Beko or Frigidaire more popular in search?
This chart shows how often people search Google for Beko and Frigidaire by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Beko, Frigidaire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Hisense | Beko | LG | Haier | Frigidaire | Whirlpool | Samsung | GE Appliances | Westinghouse | Bosch | Fisher & Paykel | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 17.7% | 13.9% | 9.3% | 8% | 7.6% | 5.1% | 5.1% | 2.5% | 2.3% | 2.3% | 0.59% | 0.56% | 0.02% |
| Nov 2025 | 32.3% | 17.6% | 14.4% | 7.9% | 5.7% | 6.5% | 4.3% | 3.7% | 2.7% | 1.9% | 1.9% | 0.5% | 0.48% | 0.02% |
| Dec 2025 | 25.4% | 20.3% | 13.9% | 9.3% | 6.6% | 9.3% | 4.2% | 3.5% | 2.5% | 1.9% | 1.9% | 0.59% | 0.46% | 0.02% |
| Jan 2026 | 24.8% | 20.3% | 13.6% | 9.1% | 7.8% | 7.4% | 5% | 4.2% | 2.5% | 2.2% | 1.8% | 0.59% | 0.55% | 0.02% |
| Feb 2026 | 23.9% | 19.7% | 13.2% | 8.8% | 9.2% | 7.2% | 4.8% | 4.4% | 3.4% | 2.2% | 2.2% | 0.56% | 0.53% | 0.02% |
| Mar 2026 | 26.2% | 17.6% | 11.8% | 7.9% | 10% | 7.9% | 5.3% | 5.2% | 3.1% | 1.9% | 1.9% | 0.74% | 0.58% | 0.02% |
| Apr 2026 | 27.6% | 15.8% | 12.4% | 8.3% | 7.2% | 10.1% | 4.5% | 6.1% | 2.8% | 2% | 2% | 0.77% | 0.5% | 0.02% |
| May 2026 | 26.4% | 15.1% | 14.5% | 7.9% | 6.9% | 9.7% | 5.3% | 6.4% | 2.7% | 1.9% | 1.9% | 0.74% | 0.48% | 0.02% |
| Jun 2026 | 25.7% | 12.6% | 17.1% | 9.4% | 6.7% | 9.4% | 5.2% | 6.3% | 2.6% | 1.9% | 1.9% | 0.72% | 0.46% | 0.02% |
| Jul 2026 | 22.5% | 16.3% | 15.2% | 10.2% | 7.2% | 8.3% | 5.6% | 6.2% | 3.2% | 2% | 2% | 0.78% | 0.5% | 0.02% |
| Aug 2026 | 27.5% | 16.4% | 12.3% | 8.2% | 8.6% | 6.7% | 5.5% | 6.1% | 3.2% | 2% | 2% | 0.77% | 0.5% | 0.02% |
| Sep 2026 | 27.7% | 18.9% | 12.4% | 8.3% | 7.1% | 6.8% | 5.6% | 5.1% | 2.8% | 2% | 2% | 0.78% | 0.5% | 0.02% |
How has the Beko and Frigidaire comparison changed over the last 12 months?
3 findings
- Beko was ahead of Frigidaire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among fridge brands worldwide moved from 9.3% to 8.3%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among fridge brands worldwide moved from 5.1% to 5.6%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for fridge brands worldwide in September 2026?
2 changes
In September 2026, Beko rose from 5th to 4th among fridge brands worldwide.
In September 2026, Frigidaire rose from 8th to 7th among fridge brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beko’s and Frigidaire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beko
1 branded search term
- beko
Frigidaire
1 branded search term
- frigidaire
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