How popular isBeko in search?
In September 2026, there were an estimated 450K branded searches for Beko worldwide which is down 18.2% over the last 12 months. Beko holds 18.4% estimated Share of Search among fridge freezer brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fridge freezer brands compete with Beko?
Share of Search by month for Hisense, Haier, Beko, LG, Liebherr, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Hisense | Haier | Beko | LG | Liebherr | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 19.6% | 18.4% | 17.5% | 10.1% | 6.9% |
| Nov 2025 | 33.1% | 18.5% | 18.2% | 14.7% | 10% | 5.6% |
| Dec 2025 | 28.5% | 22.9% | 19% | 15.2% | 8.5% | 5.9% |
| Jan 2026 | 27.9% | 19.8% | 18.6% | 17.7% | 10.2% | 5.7% |
| Feb 2026 | 26.9% | 19.1% | 18% | 20.5% | 9.8% | 5.6% |
| Mar 2026 | 24.3% | 20.2% | 16.3% | 22.2% | 10.9% | 6.1% |
| Apr 2026 | 25.1% | 24.6% | 16.8% | 16% | 11.2% | 6.3% |
| May 2026 | 29.6% | 23.7% | 16.2% | 15.5% | 8.9% | 6.1% |
| Jun 2026 | 32.2% | 21.2% | 17.7% | 13.8% | 9.7% | 5.4% |
| Jul 2026 | 29% | 19.8% | 19.4% | 15.2% | 10.6% | 6% |
| Aug 2026 | 26.2% | 18.6% | 17.5% | 20% | 9.6% | 8% |
| Sep 2026 | 27.6% | 19.6% | 18.4% | 17.5% | 10.1% | 6.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.6% | 673K | 0% | +1.3 points | |
| 2, moved from 3rd to 2nd | 19.6% | 478K | 0% | +0.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 18.4% | 450K | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 17.5% | 427K | -16.8% | -2.5 pointsmoved from 2nd to 4th | |
| 5, held 5th | 10.1% | 246K | 0% | +0.5 points | |
| 6, held 6th | 6.9% | 169K | -17.6% | -1.1 points |
1.
Hisense
27.6%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Haier
19.6%
Moved from 3rd to 2nd. 478K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
Beko18.4%
Moved from 4th to 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
LG17.5%
Moved from 2nd to 4th. 427K estimated branded searches, -16.8% vs prior month. Share -2.5 points.
5.
Liebherr10.1%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Bosch6.9%
Held 6th. 169K estimated branded searches, -17.6% vs prior month. Share -1.1 points.
Compare search popularity between Beko and its closest rivals
Every comparison with Beko
20 comparisons
- Beko vs Hisense
- Beko vs Siemens
- Beko vs Electrolux
- Beko vs Haier
- Beko vs Midea
- Beko vs Smeg
- Beko vs Whirlpool
- Beko vs LG
- Beko vs Samsung
- Beko vs Hoover
- Beko vs Liebherr
- Beko vs Bosch
- Beko vs Brass Monkey
- Beko vs Dometic
- Beko vs Miele
- Beko vs Westinghouse
- Beko vs Fisher & Paykel
- Beko vs SKOPE
- Alpicool vs Beko
- Beko vs Chef
How has branded search demand for Beko changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beko worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among fridge freezer brands worldwide peaked at 19.4% in July 2026 and was lowest at 16.2% in May 2026.
How did search popularity change for fridge freezer brands worldwide in September 2026?
6 changes
In September 2026, Haier overtook LG to rank 2nd among fridge freezer brands worldwide, with 19.6% estimated Share of Search.
In September 2026, Beko overtook LG to rank 3rd among fridge freezer brands worldwide, with 18.4% estimated Share of Search.
In September 2026, Hisense gained estimated Share of Search among fridge freezer brands worldwide, from 26.2% to 27.6%.
In September 2026, LG lost estimated Share of Search among fridge freezer brands worldwide, from 20% to 17.5%.
In September 2026, Bosch lost estimated Share of Search among fridge freezer brands worldwide, from 8% to 6.9%.
Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Where does Beko compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Washing machine brands | 6th of 12 | 7% | Show ranking |
| Fridge brands | 5th of 15 | 7.8% | Show ranking |
| Home appliance brands | 4th of 10 | 9.4% | Show ranking |
| Freestanding oven brands | 4th of 8 | 11.6% | Show ranking |
| Integrated dishwasher brands | 3rd of 6 | 14.2% | Show ranking |
| Slimline dishwasher brands | 3rd of 6 | 15.1% | Show ranking |
| Fridge freezer brands | 3rd of 6 | 18.4% | Shown above |
| Upright freezer brands | 3rd of 5 | 20.5% | Show ranking |
| Under counter freezer brands | 2nd of 4 | 27.6% | Show ranking |
| Chest freezer brands | 3rd of 3 | 28.1% | Show ranking |
| Condenser tumble dryer brands | 1st of 5 | 31.6% | Show ranking |
How is Beko measured?
Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- beko
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Is Beko your brand?
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