Brandwave

Electrolux vs Smeg:Which is searched more?

In September 2026, Electrolux had more branded searches than Smeg among freestanding oven brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to Smeg’s 1M, and held a 44.5% Share of Search versus Smeg’s 30.4%. These are worldwide searches for English-language branded terms.

Share of Search among freestanding oven brands worldwide in September 2026Which is more popular in search, Electrolux or Smeg?
Electrolux44.5%1.5M searches
vs
Smeg30.4%1M searches
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Which is more popular in search, Electrolux or Smeg?

Compare the freestanding oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Electrolux and Smeg among freestanding oven brands worldwide, by month

Share of Search by month for Electrolux, Smeg. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBekoHaierFisher & PaykelMieleBoschChef
Oct 202541.9%29.3%15.3%12.6%0.92%0.03%0.02%0.02%
Nov 202549.8%27.1%12.2%10%0.74%0.03%0.02%0.02%
Dec 202539.2%31.3%14.4%14.4%0.71%0.03%0.02%0.02%
Jan 202639.9%32.6%14.6%12%0.88%0.03%0.02%0.01%
Feb 202639.7%32.8%14.6%12%0.88%0.03%0.02%0.02%
Mar 202643.6%29.3%13.1%13.1%0.96%0.03%0.02%0.02%
Apr 202644.3%25.3%13.3%16.2%0.8%0.03%0.02%0.01%
May 202644.3%25.3%13.3%16.2%0.8%0.03%0.02%0.01%
Jun 202644.6%21.8%16.4%16.4%0.81%0.03%0.02%<0.01%
Jul 202639%28.2%17.6%14.4%0.87%0.03%0.02%<0.01%
Aug 202646.2%27.7%13.9%11.3%0.84%0.03%0.02%<0.01%
Sep 202644.5%30.4%13.4%10.9%0.8%0.03%0.02%<0.01%

How has the Electrolux and Smeg comparison changed over the last 12 months?

  • Electrolux was ahead of Smeg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among freestanding oven brands worldwide moved from 41.9% to 44.5%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among freestanding oven brands worldwide moved from 29.3% to 30.4%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for freestanding oven brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among freestanding oven brands worldwide, from 27.7% to 30.4%.

  2. In September 2026, Electrolux lost estimated Share of Search among freestanding oven brands worldwide, from 46.2% to 44.5%.

Other head-to-heads among freestanding oven brands

How each brand is measured

Brandwave collects information about searches that people make online using Electrolux’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

1 branded search term

  • electrolux

Smeg

3 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge

How the Brand Demand Index is measured

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