Chef vs Miele:Which is searched more?
In September 2026, Miele had more branded searches than Chef among freestanding oven brands worldwide. Miele was estimated to have 880 branded searches compared to Chef’s 320, and held a 0.03% Share of Search versus Chef’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chef or Miele?
Compare the freestanding oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miele, Chef. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Beko | Haier | Fisher & Paykel | Miele | Bosch | Chef |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 29.3% | 15.3% | 12.6% | 0.92% | 0.03% | 0.02% | 0.02% |
| Nov 2025 | 49.8% | 27.1% | 12.2% | 10% | 0.74% | 0.03% | 0.02% | 0.02% |
| Dec 2025 | 39.2% | 31.3% | 14.4% | 14.4% | 0.71% | 0.03% | 0.02% | 0.02% |
| Jan 2026 | 39.9% | 32.6% | 14.6% | 12% | 0.88% | 0.03% | 0.02% | 0.01% |
| Feb 2026 | 39.7% | 32.8% | 14.6% | 12% | 0.88% | 0.03% | 0.02% | 0.02% |
| Mar 2026 | 43.6% | 29.3% | 13.1% | 13.1% | 0.96% | 0.03% | 0.02% | 0.02% |
| Apr 2026 | 44.3% | 25.3% | 13.3% | 16.2% | 0.8% | 0.03% | 0.02% | 0.01% |
| May 2026 | 44.3% | 25.3% | 13.3% | 16.2% | 0.8% | 0.03% | 0.02% | 0.01% |
| Jun 2026 | 44.6% | 21.8% | 16.4% | 16.4% | 0.81% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 39% | 28.2% | 17.6% | 14.4% | 0.87% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 46.2% | 27.7% | 13.9% | 11.3% | 0.84% | 0.03% | 0.02% | <0.01% |
| Sep 2026 | 44.5% | 30.4% | 13.4% | 10.9% | 0.8% | 0.03% | 0.02% | <0.01% |
How has the Chef and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Chef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chef’s estimated Share of Search among freestanding oven brands worldwide moved from 0.02% to <0.01%, and its estimated monthly branded searches moved from 590 to 320.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among freestanding oven brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for freestanding oven brands worldwide in September 2026?
2 changes
Other head-to-heads among freestanding oven brands
How each brand is measured
Brandwave collects information about searches that people make online using Chef’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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