Breville vs Smeg:Which is searched more?
In September 2026, Smeg had more branded searches than Breville among tea kettle brands worldwide. Smeg was estimated to have 914K branded searches compared to Breville’s 165K, and held a 69.7% Share of Search versus Breville’s 12.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Smeg?
Compare the tea kettle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | Smeg | Breville | Cuisinart | Bodum | Stagg | ZWILLING |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 10.1% | 15% | 4.5% | 1.7% | 0.4% |
| Nov 2025 | 63% | 14% | 17.1% | 4.2% | 1.3% | 0.46% |
| Dec 2025 | 62.4% | 14.1% | 17.2% | 4.2% | 1.6% | 0.46% |
| Jan 2026 | 68.3% | 10.3% | 15.4% | 3.8% | 1.7% | 0.41% |
| Feb 2026 | 70.5% | 10.6% | 13% | 3.9% | 1.7% | 0.35% |
| Mar 2026 | 68.5% | 10.3% | 15.3% | 3.8% | 1.7% | 0.41% |
| Apr 2026 | 66.2% | 12% | 14.6% | 4.4% | 2% | 0.88% |
| May 2026 | 64.2% | 11.6% | 17.3% | 4.3% | 1.9% | 0.7% |
| Jun 2026 | 62.9% | 13.6% | 16.6% | 4.1% | 2.2% | 0.54% |
| Jul 2026 | 65.2% | 11.8% | 17.5% | 3.5% | 1.6% | 0.38% |
| Aug 2026 | 64.9% | 11.5% | 17.1% | 4.2% | 1.9% | 0.37% |
| Sep 2026 | 69.7% | 12.6% | 12.6% | 3.1% | 1.7% | 0.34% |
How has the Breville and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among tea kettle brands worldwide moved from 10.1% to 12.6%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among tea kettle brands worldwide moved from 68.3% to 69.7%, and its estimated monthly branded searches held steady at 914K.
How did search popularity change for tea kettle brands worldwide in September 2026?
2 changes
In September 2026, Breville overtook Cuisinart to rank 2nd among tea kettle brands worldwide, with 12.6% estimated Share of Search.
In September 2026, Smeg gained estimated Share of Search among tea kettle brands worldwide, from 64.9% to 69.7%.
Other head-to-heads among tea kettle brands
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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