Brandwave

How popular isSmeg in search?

In September 2026, there were an estimated 1.2M branded searches for Smeg worldwide which held steady over the last 12 months. Smeg holds 18.1% estimated Share of Search among washing machine brands worldwide and is ranked 2nd of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux23.5%
  2. Smeg18.1%
  3. Whirlpool16.5%
  4. Midea8.6%
  5. Haier7.5%
  6. Beko7%
  7. LG6.7%
  8. Samsung5.5%
  9. Bosch2.6%
  10. Miele1.8%
  11. +2 more
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Where does Smeg compete?

Smeg is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands2nd of 1218.1%Shown below
Coffee maker brands2nd of 818.8%Show ranking
Fridge brands2nd of 1520.2%Show ranking
Home appliance brands2nd of 1024.2%Show ranking
Electric kettle brands2nd of 526.1%Show ranking
Pasta maker brands2nd of 528.9%Show ranking
Stand mixer brands2nd of 629.1%Show ranking
Freestanding oven brands2nd of 829.7%Show ranking
Hand mixer brands2nd of 532.5%Show ranking
Stick blender brands2nd of 634.2%Show ranking
Toaster brands1st of 536.3%Show ranking
Oven and cooktop brands2nd of 637.7%Show ranking
Oven brands2nd of 539.1%Show ranking
Tea kettle brands1st of 645.3%Show ranking
Water kettle brands1st of 351.5%Show ranking

Which washing machine brands compete with Smeg?

Smeg against washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Whirlpool, Midea, Haier, Beko, LG, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegWhirlpoolMideaHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202521.4%16.9%18.3%6.4%8.3%7.8%7.4%6.4%2.9%1.6%1.9%0.47%
Nov 202528.7%17.7%15.9%5.8%7.2%7%5.7%5.5%2.2%2.2%1.7%0.42%
Dec 202521.6%19.7%15.9%6.5%9.5%7.9%6.3%5.7%2.4%2.4%1.6%0.39%
Jan 202621%19.5%18%6.3%8.2%7.7%7.3%5.6%2.4%1.9%1.5%0.46%
Feb 202620.5%18.8%17.5%6.2%8%7.6%8.6%6.3%2.3%1.9%1.8%0.46%
Mar 202622.8%17%16.2%6.8%8.5%6.8%9.3%5.7%2.6%2.1%1.7%0.5%
Apr 202623.2%15%19.1%7%10.2%7%6.7%5.4%2.6%1.7%1.7%0.42%
May 202623%14.8%18.4%8.4%10.1%6.9%6.6%5.4%2.6%1.7%1.7%0.41%
Jun 202622.1%12.4%17.7%12.1%9.7%8.1%6.4%5.2%2.5%1.7%1.6%0.4%
Jul 202618.5%15%18.7%12.5%8.5%8.3%6.5%5.7%2.6%1.7%1.7%0.41%
Aug 202622.7%15.6%16.2%10.2%7.2%6.8%7.7%6.4%3.1%2.1%1.7%0.41%
Sep 202623.5%18.1%16.5%8.6%7.5%7%6.7%5.5%2.6%1.8%1.7%0.42%

  1. 1.Electrolux

    23.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Smeg

    18.1%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.5 points.

  3. 3.Whirlpool

    16.5%

    Moved from 2nd to 3rd. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.4 points.

  4. 4.Midea

    8.6%

    Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  5. 5.Haier

    7.5%

    Moved from 6th to 5th. 478K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Beko

    7%

    Moved from 7th to 6th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.LG

    6.7%

    Moved from 5th to 7th. 427K estimated branded searches, -16.8% vs prior month. Share -1.1 points.

  8. 8.Samsung

    5.5%

    Held 8th. 352K estimated branded searches, -16.6% vs prior month. Share -0.9 points.

  9. 9.Bosch

    2.6%

    Held 9th. 169K estimated branded searches, -17.6% vs prior month. Share -0.5 points.

  10. 10.Miele

    1.8%

    Held 10th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.Westinghouse

    1.7%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Fisher & Paykel

    0.42%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smeg and its closest rivals

Every comparison with Smeg

How has branded search demand for Smeg changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide increased from 16.9% to 18.1%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide peaked at 19.7% in December 2025 and was lowest at 12.4% in June 2026.
  • Across the 12 months ending September 2026, Smeg rose from 3rd to 2nd among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 18.1% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 22.7% to 23.5%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 10.2% to 8.6%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 7.7% to 6.7%.

  5. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 6.4% to 5.5%.

  6. In September 2026, Beko rose from 7th to 6th among washing machine brands worldwide.

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge
  • smeg toaster

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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