Brandwave

How popular isSmeg in search?

In September 2026, there were an estimated 1.2M branded searches for Smeg worldwide which held steady over the last 12 months. Smeg holds 16.8% estimated Share of Search among washing machine brands worldwide and is ranked 2nd of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux21.7%
  2. Smeg16.8%
  3. Whirlpool15.3%
  4. Bosch9.8%
  5. Midea8%
  6. Haier6.9%
  7. Beko6.5%
  8. LG6.2%
  9. Samsung5.1%
  10. Miele1.6%
  11. +2 more
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Where does Smeg compete?

Smeg is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands2nd of 1216.8%Shown below
Fridge brands2nd of 1518.5%Show ranking
Coffee maker brands2nd of 818.5%Show ranking
Home appliance brands2nd of 1021.9%Show ranking
Electric kettle brands3rd of 524.8%Show ranking
Stand mixer brands2nd of 625.8%Show ranking
Freestanding oven brands2nd of 826.3%Show ranking
Pasta maker brands3rd of 527.3%Show ranking
Hand mixer brands2nd of 531.9%Show ranking
Oven and cooktop brands2nd of 632.3%Show ranking
Oven brands2nd of 533.4%Show ranking
Stick blender brands2nd of 633.5%Show ranking
Toaster brands2nd of 533.7%Show ranking
Tea kettle brands1st of 645.1%Show ranking
Water kettle brands1st of 351.5%Show ranking

Which washing machine brands compete with Smeg?

Smeg against washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Whirlpool, Bosch, Midea, Haier, Beko, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegWhirlpoolBoschMideaHaierBekoLGSamsungMieleWestinghouseFisher & Paykel
Oct 202519.7%15.6%16.9%10.4%5.9%7.7%7.2%6.9%5.9%1.5%1.8%0.44%
Nov 202526.6%16.5%14.8%9.1%5.4%6.7%6.5%5.3%5.1%2%1.6%0.39%
Dec 202519.8%18%14.6%10.8%5.9%8.7%7.2%5.8%5.2%2.2%1.4%0.36%
Jan 202619.3%17.9%16.5%10.5%5.8%7.5%7.1%6.7%5.1%1.8%1.4%0.43%
Feb 202618.8%17.2%16%10.5%5.7%7.4%6.9%7.9%5.8%1.7%1.7%0.42%
Mar 202620.9%15.6%14.9%10.4%6.3%7.8%6.3%8.6%5.3%1.9%1.5%0.46%
Apr 202621.3%13.8%17.5%10.5%6.4%9.4%6.4%6.1%5%1.6%1.6%0.39%
May 202621.2%13.6%17%10.2%7.8%9.3%6.4%6.1%5%1.6%1.6%0.38%
Jun 202620.5%11.5%16.4%9.8%11.2%9%7.5%5.9%4.8%1.5%1.5%0.37%
Jul 202617.1%13.9%17.3%10%11.5%7.8%7.7%6%5.3%1.6%1.5%0.38%
Aug 202620.9%14.4%14.9%10.6%9.4%6.7%6.3%7.1%5.9%1.9%1.5%0.38%
Sep 202621.7%16.8%15.3%9.8%8%6.9%6.5%6.2%5.1%1.6%1.6%0.39%

  1. 1.Electrolux

    21.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Smeg

    16.8%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.4 points.

  3. 3.Whirlpool

    15.3%

    Moved from 2nd to 3rd. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.4 points.

  4. 4.Bosch

    9.8%

    Held 4th. 677K estimated branded searches, -11.3% vs prior month. Share -0.8 points.

  5. 5.Midea

    8%

    Held 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  6. 6.Haier

    6.9%

    Moved from 7th to 6th. 478K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Beko

    6.5%

    Moved from 8th to 7th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.LG

    6.2%

    Moved from 6th to 8th. 427K estimated branded searches, -16.8% vs prior month. Share -1 points.

  9. 9.Samsung

    5.1%

    Held 9th. 352K estimated branded searches, -16.6% vs prior month. Share -0.8 points.

  10. 10.Miele

    1.6%

    Held 10th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.Westinghouse

    1.6%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Fisher & Paykel

    0.39%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smeg and its closest rivals

Every comparison with Smeg

How has branded search demand for Smeg changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide increased from 15.6% to 16.8%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide peaked at 18% in December 2025 and was lowest at 11.5% in June 2026.
  • Across the 12 months ending September 2026, Smeg rose from 3rd to 2nd among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 16.8% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 20.9% to 21.7%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 9.4% to 8%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 7.1% to 6.2%.

  5. In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 10.6% to 9.8%.

  6. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 5.9% to 5.1%.

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge
  • smeg toaster

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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