Brandwave

How popular isSmeg in search?

In September 2026, there were an estimated 1.2M branded searches for Smeg worldwide which held steady over the last 12 months. Smeg holds 20.4% estimated Share of Search among fridge brands worldwide and is ranked 2nd of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux29.9%
  2. Smeg20.4%
  3. Hisense13.4%
  4. Beko9%
  5. LG7.7%
  6. Haier7.3%
  7. Samsung3%
  8. Brass Monkey2.9%
  9. Dometic2.3%
  10. Westinghouse2.2%
  11. +5 more
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Where does Smeg compete?

Smeg is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands2nd of 1520.4%Shown below
Coffee maker brands2nd of 818.2%Show ranking
Washing machine brands2nd of 1221.1%Show ranking
Home appliance brands2nd of 1024.8%Show ranking
Freestanding oven brands2nd of 830.4%Show ranking
Stick blender brands2nd of 629.8%Show ranking
Pasta maker brands2nd of 533.9%Show ranking
Oven and cooktop brands2nd of 636.6%Show ranking
Stand mixer brands2nd of 630%Show ranking
Hand mixer brands2nd of 538.8%Show ranking
Electric kettle brands2nd of 535.9%Show ranking
Oven brands2nd of 538.4%Show ranking
Toaster brands1st of 567%Show ranking
Water kettle brands1st of 373.5%Show ranking
Tea kettle brands1st of 669.7%Show ranking

Which fridge brands compete with Smeg?

Smeg against fridge brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Hisense, Beko, LG, Haier, Samsung, Brass Monkey, Dometic, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseBekoLGHaierSamsungBrass MonkeyDometicWestinghouseBoschFisher & PaykelSKOPEAlpicoolMiele
Oct 202527.4%19.1%15%10%8.6%8.2%2.7%2.7%2.1%2.5%0.6%0.6%0.4%0.05%0.02%
Nov 202534.4%18.7%15.4%8.4%6.1%6.9%2.8%2.3%1.5%2.1%0.51%0.51%0.34%0.04%0.02%
Dec 202526.8%21.5%14.7%9.8%7%9.8%2.7%2.7%1.5%2%0.59%0.48%0.32%0.04%0.02%
Jan 202626.7%21.8%14.6%9.8%8.4%8%2.7%2.7%1.8%2%0.59%0.59%0.39%0.05%0.02%
Feb 202625.6%21.1%14.1%9.4%9.9%7.7%3.7%2.5%2%2.3%0.57%0.57%0.47%0.06%0.02%
Mar 202628.3%19%12.7%8.5%10.8%8.5%3.3%2.7%2.2%2.1%0.76%0.62%0.42%0.07%0.02%
Apr 202629.8%17%13.4%8.9%7.7%10.9%3%2.8%2.3%2.2%0.8%0.54%0.44%0.09%0.02%
May 202628.8%16.4%15.8%8.6%7.5%10.6%2.9%2.7%2.7%2.1%0.78%0.52%0.43%0.1%0.02%
Jun 202627.8%13.6%18.5%10.2%7.2%10.2%2.8%3.2%2.6%2%0.75%0.5%0.41%0.12%0.02%
Jul 202624.3%17.6%16.4%11%7.8%9%3.5%3.4%3%2.2%0.81%0.54%0.44%0.16%0.02%
Aug 202629.8%17.9%13.4%8.9%9.4%7.3%3.5%2.8%2.8%2.2%0.81%0.54%0.44%0.13%0.02%
Sep 202629.9%20.4%13.4%9%7.7%7.3%3%2.9%2.3%2.2%0.81%0.54%0.36%0.07%0.02%

  1. 1.Electrolux

    29.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    20.4%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.6 points.

  3. 3.Hisense

    13.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beko

    9%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LG

    7.7%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.Haier

    7.3%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Samsung

    3%

    Held 7th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.

  8. 8.Brass Monkey

    2.9%

    Held 8th. 145K estimated branded searches, +1.3% vs prior month. Share 0 points.

  9. 9.Dometic

    2.3%

    Held 9th. 116K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  10. 10.Westinghouse

    2.2%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bosch

    0.81%

    Held 11th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Fisher & Paykel

    0.54%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.SKOPE

    0.36%

    Held 13th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  14. 14.Alpicool

    0.07%

    Held 14th. 3.6K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

  15. 15.Miele

    0.02%

    Held 15th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smeg and its closest rivals

Every comparison with Smeg

How has branded search demand for Smeg changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among fridge brands worldwide increased from 19.1% to 20.4%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among fridge brands worldwide peaked at 21.8% in January 2026 and was lowest at 13.6% in June 2026.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.9% to 20.4%.

  2. In September 2026, LG lost estimated Share of Search among fridge brands worldwide, from 9.4% to 7.7%.

  3. In September 2026, Dometic lost estimated Share of Search among fridge brands worldwide, from 2.8% to 2.3%.

  4. In September 2026, Beko rose from 5th to 4th among fridge brands worldwide.

  5. Estimated monthly branded searches for Alpicool worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge
  • smeg toaster

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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