Brandwave

How popular isBrass Monkey in search?

In September 2026, there were an estimated 145K branded searches for Brass Monkey worldwide which held steady over the last 12 months. Brass Monkey holds 2.5% estimated Share of Search among fridge brands worldwide and is ranked 9th of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux26.1%
  2. Smeg20.2%
  3. Hisense11.7%
  4. Haier8.3%
  5. Beko7.8%
  6. LG7.4%
  7. Samsung6.1%
  8. Bosch2.9%
  9. Brass Monkey2.5%
  10. Dometic2%
  11. +5 more

Follow Brass Monkey and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fridge brands compete with Brass Monkey?

Brass Monkey against fridge brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Hisense, Haier, Beko, LG, Samsung, Bosch, Brass Monkey, Dometic. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseHaierBekoLGSamsungBoschBrass MonkeyDometicMieleWestinghouseFisher & PaykelSKOPEAlpicool
Oct 202523.5%18.5%12.9%9.2%8.6%8.2%7.1%3.2%2.3%1.8%1.8%2.1%0.52%0.35%0.05%
Nov 202530.3%18.7%13.5%7.6%7.4%6%5.8%2.3%2%1.3%2.3%1.8%0.45%0.3%0.04%
Dec 202523.2%21.1%12.7%10.2%8.5%6.8%6.1%2.6%2.4%1.3%2.6%1.7%0.42%0.28%0.04%
Jan 202623.1%21.4%12.7%9%8.5%8%6.1%2.6%2.3%1.5%2.1%1.7%0.51%0.34%0.04%
Feb 202622.4%20.5%12.3%8.8%8.2%9.4%6.9%2.6%2.2%1.7%2.1%2%0.5%0.41%0.05%
Mar 202624.9%18.5%11.2%9.3%7.5%10.2%6.2%2.8%2.4%1.9%2.3%1.8%0.55%0.37%0.06%
Apr 202626.1%16.9%11.7%11.5%7.8%7.5%6.1%3%2.5%2%2%1.9%0.47%0.39%0.08%
May 202625.4%16.4%13.9%11.2%7.6%7.3%5.9%2.9%2.4%2.4%1.9%1.9%0.46%0.38%0.09%
Jun 202624.6%13.8%16.4%10.8%9%7.1%5.8%2.8%2.8%2.3%1.8%1.8%0.44%0.36%0.11%
Jul 202621.3%17.3%14.4%9.8%9.6%7.5%6.6%2.9%3%2.6%2%1.9%0.47%0.39%0.14%
Aug 202625.6%17.6%11.5%8.2%7.7%8.7%7.2%3.5%2.4%2.4%2.4%1.9%0.46%0.38%0.11%
Sep 202626.1%20.2%11.7%8.3%7.8%7.4%6.1%2.9%2.5%2%2%1.9%0.47%0.32%0.06%

  1. 1.Electrolux

    26.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Smeg

    20.2%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.6 points.

  3. 3.Hisense

    11.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Haier

    8.3%

    Moved from 5th to 4th. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Beko

    7.8%

    Moved from 6th to 5th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.LG

    7.4%

    Moved from 4th to 6th. 427K estimated branded searches, -16.8% vs prior month. Share -1.3 points.

  7. 7.Samsung

    6.1%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -1.1 points.

  8. 8.Bosch

    2.9%

    Held 8th. 169K estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  9. 9.Brass Monkey

    2.5%

    Held 9th. 145K estimated branded searches, +1.3% vs prior month. Share +0.1 points.

  10. 10.Dometic

    2%

    Held 10th. 116K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  11. 11.Miele

    2%

    Held 11th. 113K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  12. 12.Westinghouse

    1.9%

    Held 12th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fisher & Paykel

    0.47%

    Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.SKOPE

    0.32%

    Held 14th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  15. 15.Alpicool

    0.06%

    Held 15th. 3.6K estimated branded searches, -45.5% vs prior month. Share 0 points.

Compare search popularity between Brass Monkey and its closest rivals

Every comparison with Brass Monkey

How has branded search demand for Brass Monkey changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brass Monkey worldwide held steady, from 147K to 145K.
  • Across the 12 months ending September 2026, Brass Monkey’s estimated Share of Search among fridge brands worldwide peaked at 3% in July 2026 and was lowest at 2% in November 2025.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.6% to 20.2%.

  2. In September 2026, Electrolux gained estimated Share of Search among fridge brands worldwide, from 25.6% to 26.1%.

  3. In September 2026, LG lost estimated Share of Search among fridge brands worldwide, from 8.7% to 7.4%.

  4. In September 2026, Samsung lost estimated Share of Search among fridge brands worldwide, from 7.2% to 6.1%.

  5. In September 2026, Bosch lost estimated Share of Search among fridge brands worldwide, from 3.5% to 2.9%.

  6. In September 2026, Beko rose from 6th to 5th among fridge brands worldwide.

Where does Brass Monkey compete?

Brass Monkey is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands9th of 152.5%Shown above
Portable fridges2nd of 632.6%Show ranking
Portable fridge brands2nd of 434.9%Show ranking

How is Brass Monkey measured?

Brandwave collects information about searches that people make online using Brass Monkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • brass monkey
  • brass monkey fridge

Do you work for Brass Monkey? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Brass Monkey your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free