Brass Monkey vs Fisher & Paykel:Which is searched more?
In September 2026, Brass Monkey had more branded searches than Fisher & Paykel among fridge brands worldwide. Brass Monkey was estimated to have 145K branded searches compared to Fisher & Paykel’s 27.1K, and held a 2.5% Share of Search versus Fisher & Paykel’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brass Monkey or Fisher & Paykel?
Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brass Monkey, Fisher & Paykel. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Hisense | Haier | Beko | LG | Samsung | Bosch | Brass Monkey | Dometic | Miele | Westinghouse | Fisher & Paykel | SKOPE | Alpicool |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 18.5% | 12.9% | 9.2% | 8.6% | 8.2% | 7.1% | 3.2% | 2.3% | 1.8% | 1.8% | 2.1% | 0.52% | 0.35% | 0.05% |
| Nov 2025 | 30.3% | 18.7% | 13.5% | 7.6% | 7.4% | 6% | 5.8% | 2.3% | 2% | 1.3% | 2.3% | 1.8% | 0.45% | 0.3% | 0.04% |
| Dec 2025 | 23.2% | 21.1% | 12.7% | 10.2% | 8.5% | 6.8% | 6.1% | 2.6% | 2.4% | 1.3% | 2.6% | 1.7% | 0.42% | 0.28% | 0.04% |
| Jan 2026 | 23.1% | 21.4% | 12.7% | 9% | 8.5% | 8% | 6.1% | 2.6% | 2.3% | 1.5% | 2.1% | 1.7% | 0.51% | 0.34% | 0.04% |
| Feb 2026 | 22.4% | 20.5% | 12.3% | 8.8% | 8.2% | 9.4% | 6.9% | 2.6% | 2.2% | 1.7% | 2.1% | 2% | 0.5% | 0.41% | 0.05% |
| Mar 2026 | 24.9% | 18.5% | 11.2% | 9.3% | 7.5% | 10.2% | 6.2% | 2.8% | 2.4% | 1.9% | 2.3% | 1.8% | 0.55% | 0.37% | 0.06% |
| Apr 2026 | 26.1% | 16.9% | 11.7% | 11.5% | 7.8% | 7.5% | 6.1% | 3% | 2.5% | 2% | 2% | 1.9% | 0.47% | 0.39% | 0.08% |
| May 2026 | 25.4% | 16.4% | 13.9% | 11.2% | 7.6% | 7.3% | 5.9% | 2.9% | 2.4% | 2.4% | 1.9% | 1.9% | 0.46% | 0.38% | 0.09% |
| Jun 2026 | 24.6% | 13.8% | 16.4% | 10.8% | 9% | 7.1% | 5.8% | 2.8% | 2.8% | 2.3% | 1.8% | 1.8% | 0.44% | 0.36% | 0.11% |
| Jul 2026 | 21.3% | 17.3% | 14.4% | 9.8% | 9.6% | 7.5% | 6.6% | 2.9% | 3% | 2.6% | 2% | 1.9% | 0.47% | 0.39% | 0.14% |
| Aug 2026 | 25.6% | 17.6% | 11.5% | 8.2% | 7.7% | 8.7% | 7.2% | 3.5% | 2.4% | 2.4% | 2.4% | 1.9% | 0.46% | 0.38% | 0.11% |
| Sep 2026 | 26.1% | 20.2% | 11.7% | 8.3% | 7.8% | 7.4% | 6.1% | 2.9% | 2.5% | 2% | 2% | 1.9% | 0.47% | 0.32% | 0.06% |
How has the Brass Monkey and Fisher & Paykel comparison changed over the last 12 months?
3 findings
- Brass Monkey was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brass Monkey’s estimated Share of Search among fridge brands worldwide moved from 2.3% to 2.5%, and its estimated monthly branded searches moved from 147K to 145K.
- Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among fridge brands worldwide moved from 0.52% to 0.47%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for fridge brands worldwide in September 2026?
1 change

Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Other head-to-heads among fridge brands
How each brand is measured
Brandwave collects information about searches that people make online using Brass Monkey’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brass Monkey
2 branded search terms
- brass monkey
- brass monkey fridge
Fisher & Paykel
1 branded search term
- fisher paykel

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