Brandwave

How popular isHisense in search?

In September 2026, there were an estimated 673K branded searches for Hisense worldwide which is down 18.2% over the last 12 months. Hisense holds 13.4% estimated Share of Search among fridge brands worldwide and is ranked 3rd of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux29.9%
  2. Smeg20.4%
  3. Hisense13.4%
  4. Beko9%
  5. LG7.7%
  6. Haier7.3%
  7. Samsung3%
  8. Brass Monkey2.9%
  9. Dometic2.3%
  10. Westinghouse2.2%
  11. +5 more
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Which fridge brands compete with Hisense?

Hisense against fridge brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Hisense, Beko, LG, Haier, Samsung, Brass Monkey, Dometic, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseBekoLGHaierSamsungBrass MonkeyDometicWestinghouseBoschFisher & PaykelSKOPEAlpicoolMiele
Oct 202527.4%19.1%15%10%8.6%8.2%2.7%2.7%2.1%2.5%0.6%0.6%0.4%0.05%0.02%
Nov 202534.4%18.7%15.4%8.4%6.1%6.9%2.8%2.3%1.5%2.1%0.51%0.51%0.34%0.04%0.02%
Dec 202526.8%21.5%14.7%9.8%7%9.8%2.7%2.7%1.5%2%0.59%0.48%0.32%0.04%0.02%
Jan 202626.7%21.8%14.6%9.8%8.4%8%2.7%2.7%1.8%2%0.59%0.59%0.39%0.05%0.02%
Feb 202625.6%21.1%14.1%9.4%9.9%7.7%3.7%2.5%2%2.3%0.57%0.57%0.47%0.06%0.02%
Mar 202628.3%19%12.7%8.5%10.8%8.5%3.3%2.7%2.2%2.1%0.76%0.62%0.42%0.07%0.02%
Apr 202629.8%17%13.4%8.9%7.7%10.9%3%2.8%2.3%2.2%0.8%0.54%0.44%0.09%0.02%
May 202628.8%16.4%15.8%8.6%7.5%10.6%2.9%2.7%2.7%2.1%0.78%0.52%0.43%0.1%0.02%
Jun 202627.8%13.6%18.5%10.2%7.2%10.2%2.8%3.2%2.6%2%0.75%0.5%0.41%0.12%0.02%
Jul 202624.3%17.6%16.4%11%7.8%9%3.5%3.4%3%2.2%0.81%0.54%0.44%0.16%0.02%
Aug 202629.8%17.9%13.4%8.9%9.4%7.3%3.5%2.8%2.8%2.2%0.81%0.54%0.44%0.13%0.02%
Sep 202629.9%20.4%13.4%9%7.7%7.3%3%2.9%2.3%2.2%0.81%0.54%0.36%0.07%0.02%

  1. 1.Electrolux

    29.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    20.4%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.6 points.

  3. 3.Hisense

    13.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beko

    9%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LG

    7.7%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.Haier

    7.3%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Samsung

    3%

    Held 7th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.

  8. 8.Brass Monkey

    2.9%

    Held 8th. 145K estimated branded searches, +1.3% vs prior month. Share 0 points.

  9. 9.Dometic

    2.3%

    Held 9th. 116K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  10. 10.Westinghouse

    2.2%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bosch

    0.81%

    Held 11th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Fisher & Paykel

    0.54%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.SKOPE

    0.36%

    Held 13th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  14. 14.Alpicool

    0.07%

    Held 14th. 3.6K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

  15. 15.Miele

    0.02%

    Held 15th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hisense and its closest rivals

Every comparison with Hisense

How has branded search demand for Hisense changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense worldwide fell from 823K to 673K.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among fridge brands worldwide decreased from 15% to 13.4%.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among fridge brands worldwide peaked at 18.5% in June 2026 and was lowest at 12.7% in March 2026.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.9% to 20.4%.

  2. In September 2026, LG lost estimated Share of Search among fridge brands worldwide, from 9.4% to 7.7%.

  3. In September 2026, Dometic lost estimated Share of Search among fridge brands worldwide, from 2.8% to 2.3%.

  4. In September 2026, Beko rose from 5th to 4th among fridge brands worldwide.

  5. Estimated monthly branded searches for Alpicool worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

Where does Hisense compete?

Hisense is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
TV brands4th of 711%Show ranking
Television brands3rd of 513.2%Show ranking
Fridge brands3rd of 1513.4%Shown above
Integrated dishwasher brands2nd of 622.7%Show ranking
Slimline dishwasher brands2nd of 627.4%Show ranking
Fridge freezer brands1st of 631.4%Show ranking
Upright freezer brands1st of 535.8%Show ranking
Chest freezer brands1st of 345.1%Show ranking
Under counter freezer brands1st of 447.2%Show ranking
Mini fridge brands1st of 552%Show ranking
Deep freezer brands1st of 456.4%Show ranking
Bar fridge brands1st of 462.8%Show ranking

How is Hisense measured?

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hisense

Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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