How popular isHisense in search?
In September 2026, there were an estimated 673K branded searches for Hisense worldwide which is down 18.2% over the last 12 months. Hisense holds 31.4% estimated Share of Search among fridge freezer brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fridge freezer brands compete with Hisense?
Share of Search by month for Hisense, Beko, LG, Haier, Liebherr. The figures are in the table below the chart.
View monthly share of search table
| Month | Hisense | Beko | LG | Haier | Liebherr | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 21% | 18% | 17.2% | 11.5% | 0.85% |
| Nov 2025 | 36.8% | 20.2% | 14.5% | 16.6% | 11.1% | 0.82% |
| Dec 2025 | 31.9% | 21.3% | 15.1% | 21.3% | 9.5% | 0.7% |
| Jan 2026 | 31.5% | 21% | 18.1% | 17.2% | 11.5% | 0.69% |
| Feb 2026 | 30.3% | 20.2% | 21.2% | 16.5% | 11.1% | 0.67% |
| Mar 2026 | 27.3% | 18.3% | 23.2% | 18.3% | 12.2% | 0.73% |
| Apr 2026 | 28.3% | 18.9% | 16.4% | 23.1% | 12.7% | 0.62% |
| May 2026 | 33.2% | 18.2% | 15.8% | 22.2% | 9.9% | 0.73% |
| Jun 2026 | 35.5% | 19.5% | 13.9% | 19.5% | 10.7% | 0.79% |
| Jul 2026 | 32.4% | 21.7% | 15.4% | 17.7% | 11.9% | 0.88% |
| Aug 2026 | 30.2% | 20.2% | 21.2% | 16.5% | 11% | 0.99% |
| Sep 2026 | 31.4% | 21% | 18% | 17.2% | 11.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 673K | 0% | +1.2 points | |
| 2, moved from 3rd to 2nd | 21% | 450K | 0% | +0.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18% | 386K | -18.2% | -3.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 17.2% | 368K | 0% | +0.7 points | |
| 5, held 5th | 11.5% | 246K | 0% | +0.4 points | |
| 6, held 6th | 1% | 22.2K | 0% | 0 points |
1.
Hisense
31.4%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Beko21%
Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
LG18%
Moved from 2nd to 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
4.
Haier
17.2%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Liebherr11.5%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Bosch1%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hisense and its closest rivals
Every comparison with Hisense
25 comparisons
- Hisense vs Panasonic
- Hisense vs Philips
- Hisense vs Siemens
- Hisense vs Sony
- Hisense vs TCL
- Hisense vs Whirlpool
- Bosch vs Hisense
- Electrolux vs Hisense
- Hisense vs Smeg
- Haier vs Hisense
- Beko vs Hisense
- Hisense vs LG
- Hisense vs Samsung
- Hisense vs Hoover
- Hisense vs Liebherr
- Black and Decker vs Hisense
- Brass Monkey vs Hisense
- Dometic vs Hisense
- Hisense vs Miele
- Hisense vs Westinghouse
- Fisher & Paykel vs Hisense
- Hisense vs SKOPE
- AstroAI vs Hisense
- Hisense vs Husky
- Alpicool vs Hisense
How has branded search demand for Hisense changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hisense worldwide fell from 823K to 673K.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among fridge freezer brands worldwide peaked at 36.8% in November 2025 and was lowest at 27.3% in March 2026.
How did search popularity change for fridge freezer brands worldwide in September 2026?
5 changes
In September 2026, Beko overtook LG to rank 2nd among fridge freezer brands worldwide, with 21% estimated Share of Search.
In September 2026, Hisense gained estimated Share of Search among fridge freezer brands worldwide, from 30.2% to 31.4%.
In September 2026, Haier gained estimated Share of Search among fridge freezer brands worldwide, from 16.5% to 17.2%.
In September 2026, LG lost estimated Share of Search among fridge freezer brands worldwide, from 21.2% to 18%.
Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Where does Hisense compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| TV brands | 4th of 7 | 11% | Show ranking |
| Television brands | 3rd of 5 | 13.2% | Show ranking |
| Fridge brands | 3rd of 15 | 13.4% | Show ranking |
| Integrated dishwasher brands | 2nd of 6 | 22.7% | Show ranking |
| Slimline dishwasher brands | 2nd of 6 | 27.4% | Show ranking |
| Fridge freezer brands | 1st of 6 | 31.4% | Shown above |
| Upright freezer brands | 1st of 5 | 35.8% | Show ranking |
| Chest freezer brands | 1st of 3 | 45.1% | Show ranking |
| Under counter freezer brands | 1st of 4 | 47.2% | Show ranking |
| Mini fridge brands | 1st of 5 | 52% | Show ranking |
| Deep freezer brands | 1st of 4 | 56.4% | Show ranking |
| Bar fridge brands | 1st of 4 | 62.8% | Show ranking |
How is Hisense measured?
Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hisense
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Is Hisense your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.