Hisense vs XGIMI:Which is more popular?
In September 2026, Hisense had more branded searches than XGIMI among projector brands worldwide. Hisense had about 673,000 branded searches, while XGIMI had 195,000. Hisense made up 11.4% of all projector brand searches we track, and XGIMI accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about projector brands, Hisense appeared in four of the five answers and XGIMI in two. Hisense was mentioned before XGIMI in three out of five answers.
Who do people search for more?
Hisense, about 3 searches for every 1 for XGIMI
Who does AI mention more?
Hisense, mentioned in 4 of 5 answers, XGIMI in 2
Who does AI recommend more?
Hisense, named ahead of XGIMI in 3 of 5 answers
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Top projector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. XGIMI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense was listed before XGIMI in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BenQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JVC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
XGIMI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ViewSonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about projector brands
5 answers
Asked ChatGPT
“Which projector brand should I buy?”
Asked ChatGPT
“What are the best projector brands?”
Asked ChatGPT
“What's the best projector brand for home cinema?”
Searched Google, AI Overview
“best projector”
Searched Google, AI Overview
“4k projector for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hisense or XGIMI more popular in search?
This chart shows how often people search Google for Hisense and XGIMI by name. Each line represents a brand's share of searches for all nine projector brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hisense, XGIMI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Anker | Epson | Hisense | JVC | XGIMI | BenQ | Optoma | ViewSonic |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 18.4% | 12.4% | 15.2% | 5.5% | 2.8% | 3.6% | 0.67% | 0.18% |
| Nov 2025 | 43.9% | 16% | 10.8% | 16% | 4.8% | 4.4% | 3.3% | 0.58% | 0.16% |
| Dec 2025 | 45.6% | 16.7% | 11.2% | 13.7% | 5% | 3.8% | 3.3% | 0.55% | 0.13% |
| Jan 2026 | 45.2% | 16.5% | 13.6% | 13.6% | 4.1% | 3.1% | 3.3% | 0.54% | 0.13% |
| Feb 2026 | 44.7% | 16.4% | 13.4% | 13.4% | 4.9% | 3% | 3.2% | 0.6% | 0.16% |
| Mar 2026 | 42.9% | 19.1% | 12.9% | 12.9% | 4.7% | 2.9% | 3.8% | 0.63% | 0.16% |
| Apr 2026 | 43.6% | 19.5% | 13.1% | 13.1% | 3.9% | 2.9% | 3.3% | 0.52% | 0.16% |
| May 2026 | 41.6% | 18.6% | 12.5% | 15.3% | 4.6% | 3.6% | 3.1% | 0.5% | 0.15% |
| Jun 2026 | 40.1% | 17.9% | 12% | 17.9% | 4.4% | 3.9% | 3.1% | 0.53% | 0.14% |
| Jul 2026 | 46.4% | 16.9% | 11.4% | 13.9% | 3.4% | 4.4% | 3% | 0.46% | 0.17% |
| Aug 2026 | 48% | 17.5% | 11.8% | 11.8% | 3.5% | 3.8% | 2.9% | 0.47% | 0.14% |
| Sep 2026 | 46.4% | 20.7% | 11.4% | 11.4% | 3.4% | 3.3% | 2.8% | 0.41% | 0.14% |
How has the Hisense and XGIMI comparison changed over the last 12 months?
3 findings
- Hisense was ahead of XGIMI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among projector brands worldwide moved from 15.2% to 11.4%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, XGIMI’s share of searches among projector brands worldwide moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 151K to 195K.
How did search popularity change for projector brands worldwide in September 2026?
2 changes
Hisense’s share of searches among projector brands worldwide has lost ground for 3 months in a row, from 17.9% to 11.4% in September 2026.
In September 2026, XGIMI fell from 5th to 6th among projector brands worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hisense’s and XGIMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among projector brands
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