Brandwave

How popular isPanasonic in search?

In September 2026, there were an estimated 1M branded searches for Panasonic worldwide which is down 8.4% over the last 12 months. Panasonic holds 11.8% estimated Share of Search among TV brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony45.9%
  2. TCL14.2%
  3. Panasonic11.8%
  4. Philips11.3%
  5. Hisense7.8%
  6. LG4.9%
  7. Samsung4.1%
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Which TV brands compete with Panasonic?

Panasonic against TV brands worldwide, by month

Share of Search by month for Sony, TCL, Panasonic, Philips, Hisense, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthSonyTCLPanasonicPhilipsHisenseLGSamsung
Oct 202538.5%14.5%13.2%12.3%9.8%6.2%5.4%
Nov 202543.5%12.8%11.3%12.7%10.5%4.7%4.5%
Dec 202545.7%10.8%11.3%14.2%8.9%4.8%4.3%
Jan 202643.7%13.6%11.8%11.5%9.2%5.8%4.4%
Feb 202640.6%12.7%15.2%11.8%8.5%6.5%4.8%
Mar 202640.7%14.8%13.6%10.8%8.1%7.4%4.6%
Apr 202641.2%12.6%16.8%11.2%8.5%5.4%4.4%
May 202641.3%12.3%16%10.6%10.1%5.3%4.3%
Jun 202639.9%14.8%13.2%10.5%12.1%5.2%4.3%
Jul 202644.8%11.8%12.4%11.8%9.7%5.1%4.4%
Aug 202646.1%11.5%12%12%7.7%5.9%4.8%
Sep 202645.9%14.2%11.8%11.3%7.8%4.9%4.1%

  1. 1.Sony

    45.9%

    Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -0.2 points.

  2. 2.TCL

    14.2%

    Moved from 4th to 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +2.7 points.

  3. 3.Panasonic

    11.8%

    Held 3rd. 1M estimated branded searches, -2.6% vs prior month. Share -0.2 points.

  4. 4.Philips

    11.3%

    Moved from 2nd to 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.7 points.

  5. 5.Hisense

    7.8%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.LG

    4.9%

    Held 6th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.

  7. 7.Samsung

    4.1%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -0.8 points.

Compare search popularity between Panasonic and its closest rivals

Every comparison with Panasonic

How has branded search demand for Panasonic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic worldwide fell from 1.1M to 1M.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among TV brands worldwide decreased from 13.2% to 11.8%.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among TV brands worldwide peaked at 16.8% in April 2026 and was lowest at 11.3% in November 2025.

How did search popularity change for TV brands worldwide in September 2026?

  1. In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.

  2. In September 2026, LG lost estimated Share of Search among TV brands worldwide, from 5.9% to 4.9%.

  3. In September 2026, Samsung lost estimated Share of Search among TV brands worldwide, from 4.8% to 4.1%.

  4. In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.

  5. Panasonic’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 13.2% to 11.8% in September 2026.

  6. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.

Where does Panasonic compete?

Panasonic is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands5th of 79.2%Show ranking
TV brands3rd of 711.8%Shown above
Surround Sound System brands2nd of 713.9%Show ranking
Sound Bar brands2nd of 416%Show ranking
Microwave brands1st of 532.1%Show ranking
Water flosser brands1st of 532.6%Show ranking
Shaver and razor brands1st of 733.8%Show ranking
Irons1st of 633.9%Show ranking
Microwave Oven brands1st of 638.8%Show ranking
Bread maker brands1st of 541.9%Show ranking
Beard trimmer brands1st of 547%Show ranking
Epilator brands1st of 549.6%Show ranking
Air conditioner brands1st of 550.8%Show ranking
Heat pump brands1st of 662.1%Show ranking
Massage Chair brands1st of 671.1%Show ranking
Battery brands1st of 677.3%Show ranking

How is Panasonic measured?

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • panasonic
  • panasonic air conditioner
  • panasonic microwave
  • panasonic tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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