Brandwave

How popular isPanasonic in search?

In August 2026, there were an estimated 74K branded searches for Panasonic worldwide which is down 55.2% over the last 11 months. Panasonic holds 6.5% estimated Share of Search among air conditioner brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LG44.7%
  2. Daikin39.2%
  3. Mitsubishi Electric9.6%
  4. Panasonic6.5%
  5. Fujitsu0.04%
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Which air conditioner brands compete with Panasonic?

Panasonic against air conditioner brands worldwide, by month

Share of Search by month for LG, Daikin, Mitsubishi Electric, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthLGDaikinMitsubishi ElectricPanasonicFujitsu
Oct 202541.8%36.1%8.8%13.2%0.03%
Nov 202542%34.8%10.4%12.8%0.05%
Dec 202540.3%41.3%8.3%10.1%0.04%
Jan 202643.8%37.8%9.2%9.2%0.03%
Feb 202647.4%34%10.2%8.4%0.04%
Mar 202644.1%39.6%9.7%6.5%0.03%
Apr 202636.2%46.2%11.3%6.2%0.06%
May 202636.2%46.2%11.3%6.2%0.05%
Jun 202632.1%50.1%12.3%5.5%0.04%
Jul 202636.2%46.2%11.3%6.2%0.04%
Aug 202644.7%39.2%9.6%6.5%0.04%
Sep 2026—————

  1. 1.LG

    44.7%

    Moved from 2nd to 1st. 513K estimated branded searches, +19% vs prior month. Share +8.5 points.

  2. 2.Daikin

    39.2%

    Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -7 points.

  3. 3.Mitsubishi Electric

    9.6%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  4. 4.Panasonic

    6.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Fujitsu

    0.04%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Panasonic and its closest rivals

How has branded search demand for Panasonic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Panasonic worldwide fell from 165K to 74K.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among air conditioner brands worldwide decreased from 13.2% to 6.5%.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among air conditioner brands worldwide peaked at 13.2% in October 2025 and was lowest at 5.5% in June 2026.
  • Across the 11 months ending August 2026, Panasonic fell from 3rd to 4th among air conditioner brands worldwide.

How did search popularity change for air conditioner brands worldwide in August 2026?

  1. In August 2026, LG overtook Daikin to take the highest estimated Share of Search among air conditioner brands worldwide, at 44.7%.

  2. In August 2026, Daikin lost estimated Share of Search among air conditioner brands worldwide, from 46.2% to 39.2%.

  3. In August 2026, Mitsubishi Electric lost estimated Share of Search among air conditioner brands worldwide, from 11.3% to 9.6%.

  4. Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  5. Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

Where does Panasonic compete?

Panasonic is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands5th of 51.7%Show ranking
Water flosser brands4th of 53.3%Show ranking
Irons6th of 63.7%Show ranking
Microwave brands4th of 54%Show ranking
Beard trimmer brands4th of 54.9%Show ranking
Epilator brands3rd of 55.3%Show ranking
Bread maker brands5th of 55.5%Show ranking
Air conditioner brands4th of 56.5%Shown above
Heat pump brands3rd of 511.6%Show ranking
Battery brands3rd of 618.8%Show ranking

How is Panasonic measured?

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • panasonic tv

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How the Brand Demand Index is measured

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