Brandwave

Panasonic vs Varta:Which is more popular by branded search?

In August 2026, Panasonic had more branded searches than Varta among battery brands worldwide. Panasonic was estimated to have 74K branded searches compared to Varta’s 33.1K, and held an 18.8% Share of Search versus Varta’s 8.4%. These are worldwide searches for English-language branded terms.

Share of Search among battery brands worldwide in August 2026Which is more popular in search, Panasonic or Varta?
Panasonic18.8%74K searches
vs
Varta8.4%33.1K searches

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Which is more popular in search, Panasonic or Varta?

Compare the battery brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Panasonic and Varta among battery brands worldwide, by month

Share of Search by month for Panasonic, Varta. The figures are in the table below the chart.

View monthly share of search table
MonthDuracellEnergizerPanasonicRenogyVartaTrojan
Oct 202529.5%19.8%36%8.8%5.9%<0.01%
Nov 202530.9%20.7%30.9%11.3%6.2%<0.01%
Dec 202538.8%21.3%25.8%7.8%6.4%<0.01%
Jan 202638.1%20.9%25.4%9.4%6.3%<0.01%
Feb 202638%20.9%25.5%9.3%6.3%<0.01%
Mar 202634.4%23.1%23.1%12.6%6.9%<0.01%
Apr 202637.5%20.6%20.6%13.8%7.5%<0.01%
May 202637.5%20.6%20.6%13.8%7.5%<0.01%
Jun 202637.5%20.6%20.6%13.8%7.5%<0.01%
Jul 202636.9%20.2%20.2%13.5%9.1%<0.01%
Aug 202634.4%28%18.8%10.3%8.4%<0.01%
Sep 2026——————

How has the Panasonic and Varta comparison changed over the last 12 months?

  • Panasonic was ahead of Varta in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among battery brands worldwide moved from 36% to 18.8%, and its estimated monthly branded searches moved from 165K to 74K.
  • Across the 11 months ending August 2026, Varta’s estimated Share of Search among battery brands worldwide moved from 5.9% to 8.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for battery brands worldwide in August 2026?

  1. In August 2026, Panasonic lost estimated Share of Search among battery brands worldwide, from 20.2% to 18.8%.

  2. In August 2026, Varta lost estimated Share of Search among battery brands worldwide, from 9.1% to 8.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Panasonic’s and Varta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Panasonic

1 branded search term

  • panasonic tv

Varta

1 branded search term

  • varta batteries

How the Brand Demand Index is measured

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