How popular isVarta in search?
In August 2026, there were an estimated 33.1K branded searches for Varta worldwide which is up 22.1% over the last 11 months. Varta holds 8.4% estimated Share of Search among battery brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which battery brands compete with Varta?
Share of Search by month for Duracell, Energizer, Panasonic, Renogy, Varta. The figures are in the table below the chart.
View monthly share of search table
| Month | Duracell | Energizer | Panasonic | Renogy | Varta | Trojan |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 19.8% | 36% | 8.8% | 5.9% | <0.01% |
| Nov 2025 | 30.9% | 20.7% | 30.9% | 11.3% | 6.2% | <0.01% |
| Dec 2025 | 38.8% | 21.3% | 25.8% | 7.8% | 6.4% | <0.01% |
| Jan 2026 | 38.1% | 20.9% | 25.4% | 9.4% | 6.3% | <0.01% |
| Feb 2026 | 38% | 20.9% | 25.5% | 9.3% | 6.3% | <0.01% |
| Mar 2026 | 34.4% | 23.1% | 23.1% | 12.6% | 6.9% | <0.01% |
| Apr 2026 | 37.5% | 20.6% | 20.6% | 13.8% | 7.5% | <0.01% |
| May 2026 | 37.5% | 20.6% | 20.6% | 13.8% | 7.5% | <0.01% |
| Jun 2026 | 37.5% | 20.6% | 20.6% | 13.8% | 7.5% | <0.01% |
| Jul 2026 | 36.9% | 20.2% | 20.2% | 13.5% | 9.1% | <0.01% |
| Aug 2026 | 34.4% | 28% | 18.8% | 10.3% | 8.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 135K | 0% | -2.5 points | |
| 2, held 2nd | 28% | 110K | +48.6% | +7.8 points | |
| 3, held 3rd | 18.8% | 74K | 0% | -1.4 points | |
| 4, held 4th | 10.3% | 40.5K | -18.2% | -3.2 points | |
| 5, held 5th | 8.4% | 33.1K | 0% | -0.6 points | |
| 6, held 6th | <0.01% | 30 | +50% | 0 points |
1.
Duracell34.4%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.
28%
Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +7.8 points.
18.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.4 points.
4.
Renogy10.3%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
5.
Varta8.4%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.
Trojan<0.01%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.
Compare search popularity between Varta and its closest rivals
How has branded search demand for Varta changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Varta worldwide rose from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Varta’s estimated Share of Search among battery brands worldwide increased from 5.9% to 8.4%.
- Across the 11 months ending August 2026, Varta’s estimated Share of Search among battery brands worldwide peaked at 9.1% in July 2026 and was lowest at 5.9% in October 2025.
How did search popularity change for battery brands worldwide in August 2026?
6 changes
In August 2026, Energizer gained estimated Share of Search among battery brands worldwide, from 20.2% to 28%.
In August 2026, Renogy lost estimated Share of Search among battery brands worldwide, from 13.5% to 10.3%.
In August 2026, Duracell lost estimated Share of Search among battery brands worldwide, from 36.9% to 34.4%.
In August 2026, Panasonic lost estimated Share of Search among battery brands worldwide, from 20.2% to 18.8%.
In August 2026, Varta lost estimated Share of Search among battery brands worldwide, from 9.1% to 8.4%.
Estimated monthly branded searches for Trojan worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.
Where does Varta compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car battery brands | 4th of 6 | 6.5% | Show ranking |
| Battery brands | 5th of 6 | 8.4% | Shown above |
How is Varta measured?
Brandwave collects information about searches that people make online using Varta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- varta batteries
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