How popular isVarta in search?
In August 2026, there were an estimated 33.1K branded searches for Varta worldwide which is up 22.1% over the last 11 months. Varta holds 6.5% estimated Share of Search among car battery brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bosch40.5%- Exide39.4%
Optima6.5%
Varta6.5%- Odyssey Battery5.8%
- GS Yuasa1.3%
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Which car battery brands compete with Varta?
Share of Search by month for Bosch, Exide, Optima, Varta, Odyssey Battery. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Exide | Optima | Varta | Odyssey Battery | GS Yuasa |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 38.8% | 7.8% | 5.2% | 5.7% | 2.3% |
| Nov 2025 | 38.9% | 37.5% | 9.2% | 6.2% | 6.7% | 1.5% |
| Dec 2025 | 39% | 37.6% | 9.2% | 6.2% | 6.7% | 1.2% |
| Jan 2026 | 38.4% | 36.9% | 9.1% | 6.1% | 8.1% | 1.5% |
| Feb 2026 | 37.8% | 36.2% | 8.9% | 6% | 9.7% | 1.4% |
| Mar 2026 | 38.3% | 37% | 9.1% | 6.1% | 8.1% | 1.5% |
| Apr 2026 | 36.5% | 42.9% | 7.1% | 5.8% | 6.3% | 1.4% |
| May 2026 | 36.6% | 43% | 7.1% | 5.8% | 6.3% | 1.2% |
| Jun 2026 | 33.3% | 48.1% | 6.5% | 5.3% | 5.8% | 1.1% |
| Jul 2026 | 32.9% | 47.5% | 6.4% | 6.4% | 5.7% | 1% |
| Aug 2026 | 40.5% | 39.4% | 6.5% | 6.5% | 5.8% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.5% | 206K | +21.2% | +7.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.4% | 201K | -18.3% | -8.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 6.5% | 33.1K | 0% | +0.1 points | |
| 4, held 4th | 6.5% | 33.1K | 0% | +0.1 points | |
| 5, held 5th | 5.8% | 29.6K | 0% | +0.1 points | |
| 6, held 6th | 1.3% | 6.6K | +22.2% | +0.3 points |
1.
Bosch40.5%
Moved from 2nd to 1st. 206K estimated branded searches, +21.2% vs prior month. Share +7.6 points.
2.Exide
39.4%
Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -8.1 points.
3.
Optima6.5%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Varta6.5%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.8%
Held 5th. 29.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.GS Yuasa
1.3%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
Compare search popularity between Varta and its closest rivals
How has branded search demand for Varta changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Varta worldwide rose from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Varta’s estimated Share of Search among car battery brands worldwide increased from 5.2% to 6.5%.
- Across the 11 months ending August 2026, Varta rose from 5th to 4th among car battery brands worldwide.
How did search popularity change for car battery brands worldwide in August 2026?
5 changes
In August 2026, Bosch overtook Exide to take the highest estimated Share of Search among car battery brands worldwide, at 40.5%.
In August 2026, Exide lost estimated Share of Search among car battery brands worldwide, from 47.5% to 39.4%.
Estimated monthly branded searches for Varta worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Estimated monthly branded searches for GS Yuasa worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.
Estimated monthly branded searches for Optima worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Where does Varta compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car battery brands | 4th of 6 | 6.5% | Shown above |
| Battery brands | 5th of 6 | 8.4% | Show ranking |
How is Varta measured?
Brandwave collects information about searches that people make online using Varta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- varta batteries
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