Trojan Battery vs Varta:Which is more popular?
In October 2026, Varta had more branded searches than Trojan Battery among battery brands worldwide. Varta had about 33,100 branded searches, while Trojan Battery had 8,800. Varta made up 11.6% of all battery brand searches we track, and Trojan Battery accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about battery brands, neither Trojan Battery nor Varta appeared in any of the five answers.
Who do people search for more?
Varta, about 4 searches for every 1 for Trojan Battery
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Trojan Battery nor Varta showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Duracell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Varta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trojan Battery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Renogy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about battery brands
5 answers
Asked ChatGPT
“Which battery brand should I buy?”
Asked ChatGPT
“What are the best battery brands?”
Asked ChatGPT
“What's the best battery brand for everyday devices?”
Searched Google, AI Overview
“battery brands”
Searched Google, AI Overview
“long lasting batteries”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Trojan Battery or Varta more popular in search?
This chart shows how often people search Google for Trojan Battery and Varta by name. Each line represents a brand's share of searches for all six battery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Varta, Trojan Battery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Duracell | Energizer | Varta | Panasonic | Trojan Battery | Renogy |
|---|---|---|---|---|---|---|
| Nov 2025 | 47.4% | 31.8% | 9.5% | 4.2% | 4.7% | 2.3% |
| Dec 2025 | 53% | 29.1% | 8.7% | 3.9% | 3.5% | 1.7% |
| Jan 2026 | 52.7% | 28.9% | 8.7% | 3.2% | 4.9% | 1.7% |
| Feb 2026 | 50.6% | 27.7% | 8.3% | 3.7% | 7.6% | 2% |
| Mar 2026 | 45.3% | 30.4% | 9.1% | 3.3% | 9.7% | 2.2% |
| Apr 2026 | 48% | 26.3% | 9.6% | 3.5% | 10.2% | 2.3% |
| May 2026 | 50% | 27.4% | 10% | 3.7% | 6.5% | 2.4% |
| Jun 2026 | 51% | 28% | 10.2% | 3.7% | 4.5% | 2.5% |
| Jul 2026 | 49.9% | 27.3% | 12.2% | 3.7% | 4.4% | 2.4% |
| Aug 2026 | 43.8% | 35.7% | 10.7% | 3.2% | 4.4% | 2.1% |
| Sep 2026 | 48.8% | 32.7% | 9.8% | 3.6% | 3.3% | 2% |
| Oct 2026 | 47.2% | 31.6% | 11.6% | 4.2% | 3.1% | 2.3% |
How has branded search for Trojan Battery and Varta changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Trojan Battery took it in March 2026, Varta took it in May 2026.
- Across the 12 months ending October 2026, Trojan Battery’s share of searches among battery brands worldwide moved from 4.7% to 3.1%, and its estimated monthly branded searches moved from 13.5K to 8.8K.
- Across the 12 months ending October 2026, Varta’s share of searches among battery brands worldwide moved from 9.5% to 11.6%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for battery brands worldwide in October 2026?
2 changes
In October 2026, Varta gained share of searches among battery brands worldwide, from 9.8% to 11.6%.
Trojan Battery’s share of searches among battery brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.1% in October 2026.
How are Trojan Battery’s and Varta’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Trojan Battery’s and Varta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Trojan Battery
2 branded search terms
- trojan battery
- trojan golf cart batteries
Varta
1 branded search term
- varta batteries
Other head-to-heads among battery brands
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