Brandwave

How popular isVarta in search?

In August 2026, there were an estimated 33.1K branded searches for Varta worldwide which is up 22.1% over the last 11 months. Varta holds 6.5% estimated Share of Search among car battery brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bosch40.5%
  2. Exide39.4%
  3. Optima6.5%
  4. Varta6.5%
  5. Odyssey Battery5.8%
  6. GS Yuasa1.3%
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Where does Varta compete?

Varta is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car battery brands4th of 66.5%Shown below
Battery brands5th of 68.4%Show ranking

Which car battery brands compete with Varta?

Varta against car battery brands worldwide, by month

Share of Search by month for Bosch, Exide, Optima, Varta, Odyssey Battery. The figures are in the table below the chart.

View monthly share of search table
MonthBoschExideOptimaVartaOdyssey BatteryGS Yuasa
Oct 202540.1%38.8%7.8%5.2%5.7%2.3%
Nov 202538.9%37.5%9.2%6.2%6.7%1.5%
Dec 202539%37.6%9.2%6.2%6.7%1.2%
Jan 202638.4%36.9%9.1%6.1%8.1%1.5%
Feb 202637.8%36.2%8.9%6%9.7%1.4%
Mar 202638.3%37%9.1%6.1%8.1%1.5%
Apr 202636.5%42.9%7.1%5.8%6.3%1.4%
May 202636.6%43%7.1%5.8%6.3%1.2%
Jun 202633.3%48.1%6.5%5.3%5.8%1.1%
Jul 202632.9%47.5%6.4%6.4%5.7%1%
Aug 202640.5%39.4%6.5%6.5%5.8%1.3%
Sep 2026——————

  1. 1.Bosch

    40.5%

    Moved from 2nd to 1st. 206K estimated branded searches, +21.2% vs prior month. Share +7.6 points.

  2. 2.Exide

    39.4%

    Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -8.1 points.

  3. 3.Optima

    6.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Varta

    6.5%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Odyssey Battery

    5.8%

    Held 5th. 29.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.GS Yuasa

    1.3%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

Compare search popularity between Varta and its closest rivals

How has branded search demand for Varta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Varta worldwide rose from 27.1K to 33.1K.
  • Across the 11 months ending August 2026, Varta’s estimated Share of Search among car battery brands worldwide increased from 5.2% to 6.5%.
  • Across the 11 months ending August 2026, Varta rose from 5th to 4th among car battery brands worldwide.

How did search popularity change for car battery brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Exide to take the highest estimated Share of Search among car battery brands worldwide, at 40.5%.

  2. In August 2026, Exide lost estimated Share of Search among car battery brands worldwide, from 47.5% to 39.4%.

  3. Estimated monthly branded searches for Varta worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  4. Estimated monthly branded searches for GS Yuasa worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Optima worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How is Varta measured?

Brandwave collects information about searches that people make online using Varta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • varta batteries

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How the Brand Demand Index is measured

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