Brandwave

Duracell vs Trojan Battery:Which is more popular?

In October 2026, Duracell had more branded searches than Trojan Battery among battery brands worldwide. Duracell had about 135,000 branded searches, while Trojan Battery had 8,800. Duracell made up 47.2% of all battery brand searches we track, and Trojan Battery accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about battery brands, Duracell appeared in four of the five answers and Trojan Battery in none.

Among battery brands worldwide in October 2026

Who do people search for more?

Duracell, about 15 searches for every 1 for Trojan Battery

Duracell 135K searchesTrojan Battery 8.8K searches

Who does AI mention more?

Duracell, mentioned in 4 of 5 answers, Trojan Battery in 0

Duracell in 4 of 5Trojan Battery in 0 of 5

Who does AI recommend more?

Duracell, the only one of the two named

Duracell first in 4Trojan Battery never named

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Top battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duracell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trojan Battery did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Energizer1st
  2. Duracell2nd
  3. Panasonic3rd
  4. Varta–
  5. Trojan Battery–
  6. Renogy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duracell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan Battery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renogy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Duracell or Trojan Battery more popular in search?

This chart shows how often people search Google for Duracell and Trojan Battery by name. Each line represents a brand's share of searches for all six battery brands we track, month by month, from English-language searches worldwide.

Duracell and Trojan Battery among battery brands worldwide, by month

Share of searches by month for Duracell, Trojan Battery. The figures are in the table below the chart.

View monthly share of searches table
MonthDuracellEnergizerVartaPanasonicTrojan BatteryRenogy
Nov 202547.4%31.8%9.5%4.2%4.7%2.3%
Dec 202553%29.1%8.7%3.9%3.5%1.7%
Jan 202652.7%28.9%8.7%3.2%4.9%1.7%
Feb 202650.6%27.7%8.3%3.7%7.6%2%
Mar 202645.3%30.4%9.1%3.3%9.7%2.2%
Apr 202648%26.3%9.6%3.5%10.2%2.3%
May 202650%27.4%10%3.7%6.5%2.4%
Jun 202651%28%10.2%3.7%4.5%2.5%
Jul 202649.9%27.3%12.2%3.7%4.4%2.4%
Aug 202643.8%35.7%10.7%3.2%4.4%2.1%
Sep 202648.8%32.7%9.8%3.6%3.3%2%
Oct 202647.2%31.6%11.6%4.2%3.1%2.3%

How has branded search for Duracell and Trojan Battery changed worldwide over the last 12 months?

3 findings
  • Duracell was ahead of Trojan Battery in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Duracell’s share of searches among battery brands worldwide moved from 47.4% to 47.2%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending October 2026, Trojan Battery’s share of searches among battery brands worldwide moved from 4.7% to 3.1%, and its estimated monthly branded searches moved from 13.5K to 8.8K.

How did search popularity change for battery brands worldwide in October 2026?

2 changes

  1. In October 2026, Duracell lost share of searches among battery brands worldwide, from 48.8% to 47.2%.

  2. Trojan Battery’s share of searches among battery brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.1% in October 2026.

How are Duracell’s and Trojan Battery’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Duracell’s and Trojan Battery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Duracell

1 branded search term

  • duracell

Trojan Battery

2 branded search terms

  • trojan battery
  • trojan golf cart batteries

How the Brand Demand Index is measured

Other head-to-heads among battery brands

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