Brandwave

How popular isPanasonic in search?

In September 2026, there were an estimated 1M branded searches for Panasonic worldwide which is down 8.4% over the last 12 months. Panasonic holds 71.3% estimated Share of Search among massage chair brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Panasonic71.3%
  2. Coway17.4%
  3. Osim5.2%
  4. Ogawa4.2%
  5. HoMedics1.9%
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Which massage chair brands compete with Panasonic?

Panasonic against massage chair brands worldwide, by month

Share of Search by month for Panasonic, Coway, Osim, Ogawa. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicCowayOsimOgawaHoMedics
Oct 202572.2%16.1%4.8%4.8%2.1%
Nov 202566.5%21.1%5.6%3.7%3.1%
Dec 202568.4%16.9%5.9%4.8%4%
Jan 202670.8%16.6%5%5%2.7%
Feb 202676.4%12.9%4.7%3.9%2.1%
Mar 202673.5%15.5%4.8%4%2.2%
Apr 202676.4%13%5.2%3.5%1.9%
May 202674.7%13.9%5.2%4.3%1.9%
Jun 202672.4%16%4.9%4.9%1.8%
Jul 202671%18%5%4.1%1.8%
Aug 202670.8%17.1%6.1%4.1%1.8%
Sep 202671.3%17.4%5.2%4.2%1.9%

  1. 1.Panasonic

    71.3%

    Held 1st. 1M estimated branded searches, -2.6% vs prior month. Share +0.5 points.

  2. 2.Coway

    17.4%

    Held 2nd. 248K estimated branded searches, -1.9% vs prior month. Share +0.2 points.

  3. 3.Osim

    5.2%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  4. 4.Ogawa

    4.2%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.HoMedics

    1.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Panasonic and its closest rivals

Every comparison with Panasonic

How has branded search demand for Panasonic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic worldwide fell from 1.1M to 1M.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among massage chair brands worldwide decreased from 72.2% to 71.3%.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among massage chair brands worldwide peaked at 76.4% in April 2026 and was lowest at 66.5% in November 2025.

How did search popularity change for massage chair brands worldwide in September 2026?

  1. In September 2026, Panasonic gained estimated Share of Search among massage chair brands worldwide, from 70.8% to 71.3%.

  2. In September 2026, Osim lost estimated Share of Search among massage chair brands worldwide, from 6.1% to 5.2%.

  3. Estimated monthly branded searches for Ogawa worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  4. Estimated monthly branded searches for HoMedics worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Panasonic compete?

Panasonic is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands5th of 79.2%Show ranking
TV brands3rd of 711.8%Show ranking
Surround sound system brands2nd of 713.9%Show ranking
Sound bar brands2nd of 416%Show ranking
Fan coil brands2nd of 521.7%Show ranking
Microwave brands1st of 532.1%Show ranking
Water flosser brands1st of 532.6%Show ranking
Shaver and razor brands1st of 733.8%Show ranking
Irons1st of 633.9%Show ranking
Lab freezer brands2nd of 341%Show ranking
Microwave oven brands1st of 541.4%Show ranking
Bread maker brands1st of 541.9%Show ranking
Body trimmer brands1st of 543.9%Show ranking
Beard trimmer brands1st of 547%Show ranking
Epilator brands1st of 549.6%Show ranking
Air conditioner brands1st of 550.8%Show ranking
Heat pump brands1st of 662.1%Show ranking
Massage chair brands1st of 571.3%Shown above
Battery brands1st of 677.3%Show ranking
AAA rechargeable batteries brands1st of 381.9%Show ranking

How is Panasonic measured?

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • panasonic
  • panasonic air conditioner
  • panasonic microwave
  • panasonic tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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