Brandwave

How popular isPanasonic?

In September 2026, people searched for Panasonic by name about 1 million times worldwide, an 8.4% decrease from the previous year. These searches made up 9.3% of all global soundbar brand searches, placing Panasonic third out of eight brands. When we asked both ChatGPT and Google AI Overviews about soundbar brands, Panasonic did not appear in any of the answers.

Search and AI answers in September 2026

Panasonic is the third most searched of 8 competitors and not listed in any AI answer.

  1. JBLShare of searches 41.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  2. SonyShare of searches 34.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. PanasonicShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SonosShare of searches 7.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. BoseShare of searches 3.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top soundbar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Panasonic did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Sonos2nd
  3. Sony3rd
  4. Bose4th
  5. JBL5th
  6. LG6th
  7. Vizio7th
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JBL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sonos3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bose3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vizio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Panasonic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about soundbar brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which soundbar brands compete with Panasonic?

Panasonic against soundbar brands worldwide, by month

Share of searches by month for JBL, Sony, Panasonic, Sonos, Bose. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyPanasonicSonosBoseSamsungVizioLG
Oct 202542.1%31.1%10.3%8.4%4.6%1.9%1.4%0.28%
Nov 202546%29.2%7.7%9.4%4.5%1.7%1.3%0.25%
Dec 202547.8%29.8%7.7%7.7%4.5%1.4%1%0.21%
Jan 202643.5%33.7%8.9%7.3%3.5%1.6%1.2%0.24%
Feb 202638.2%33.8%13.3%7.3%3.5%2.3%1.2%0.3%
Mar 202639.4%33.1%10.7%8.8%3.9%2.3%1.4%0.29%
Apr 202647.5%28.8%11.3%6.2%3.2%1.7%1%0.25%
May 202644%29.5%11.6%7.8%4%1.7%1.1%0.26%
Jun 202645.5%30.5%9.9%6.6%4.2%1.8%1.3%0.27%
Jul 202642.8%34.3%9.3%6.2%3.9%2%1.2%0.25%
Aug 202643.3%33.5%8.9%7.3%3.7%1.9%1.2%0.24%
Sep 202641.7%34.4%9.3%7.6%3.9%1.7%1.2%0.2%

  1. 1.JBL

    41.7%

    Held 1st. 3.7M estimated branded searches, -8% vs prior month. Share -1.6 points.

  2. 2.Sony

    34.4%

    Held 2nd. 3M estimated branded searches, -2.2% vs prior month. Share +0.8 points.

  3. 3.Panasonic

    9.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Sonos

    7.6%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Bose

    3.9%

    Held 5th. 347K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Samsung

    1.7%

    Held 6th. 151K estimated branded searches, -14.2% vs prior month. Share -0.2 points.

  7. 7.Vizio

    1.2%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.LG

    0.2%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Panasonic and its closest rivals

Every comparison with Panasonic

73 comparisons

How has branded search demand for Panasonic changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic worldwide fell from 1.1M to 1M.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among soundbar brands worldwide decreased from 10.3% to 9.3%.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among soundbar brands worldwide peaked at 13.3% in February 2026 and was lowest at 7.7% in December 2025.

How did search popularity change for soundbar brands worldwide in September 2026?

3 changes

  1. In September 2026, Sony gained share of searches among soundbar brands worldwide, from 33.5% to 34.4%.

  2. In September 2026, JBL lost share of searches among soundbar brands worldwide, from 43.3% to 41.7%.

  3. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Panasonic’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • panasonic
  • panasonic air conditioner
  • panasonic hair clipper
  • panasonic microwave
  • panasonic tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Panasonic compete?

Panasonic is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Surround sound system brands3rd of 1010.2%Show ranking
Soundbar brands3rd of 89.3%Shown above
Camera brands4th of 812.8%Show ranking
TV brands3rd of 715.7%Show ranking
Fan coil brands2nd of 722%Show ranking
Toaster oven brands2nd of 724.5%Show ranking
Air conditioner brands1st of 841.4%Show ranking
Water flosser brands1st of 537.2%Show ranking
Steam iron brands1st of 840.8%Show ranking
Body trimmer brands1st of 641.2%Show ranking
Microwave brands1st of 855%Show ranking
Shaver and razor brands1st of 748.4%Show ranking
Heat pump brands1st of 954.5%Show ranking
Bread maker brands1st of 657.2%Show ranking
Massage chair brands1st of 969.4%Show ranking
Epilator brands1st of 571.5%Show ranking
Battery brands1st of 673.4%Show ranking
AAA rechargeable batteries brands1st of 378.5%Show ranking
Hair clipper brands8th of 90.43%Show ranking
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