Panasonic vs Toshiba:Which is more popular?
In September 2026, Panasonic had more branded searches than Toshiba among microwave brands worldwide. Panasonic had about 1 million branded searches, while Toshiba had 18,100. Panasonic made up 55% of all microwave brand searches we track, and Toshiba accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about microwave brands, both Panasonic and Toshiba appeared in all five answers. Panasonic was mentioned before Toshiba in three out of five answers.
Who do people search for more?
Panasonic, about 56 searches for every 1 for Toshiba
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Panasonic, named ahead of Toshiba in 3 of 5 answers
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Top microwave brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Panasonic and Toshiba showed up in all five answers. Panasonic was listed before Toshiba in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Toshiba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about microwave brands
5 answers
Asked ChatGPT
“Which microwave brand should I buy?”
Asked ChatGPT
“What are the best microwave brands?”
Asked ChatGPT
“What's the best microwave brand for everyday cooking?”
Searched Google, AI Overview
“microwave brands”
Searched Google, AI Overview
“best microwave”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Panasonic or Toshiba more popular in search?
This chart shows how often people search Google for Panasonic and Toshiba by name. Each line represents a brand's share of searches for all eight microwave brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Panasonic, Toshiba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | LG | Breville | Samsung | Sharp | GE Appliances | Bosch | Toshiba |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 23.5% | 7.5% | 7.5% | 2.1% | 1.6% | 1.3% | 1.1% |
| Nov 2025 | 51.8% | 19.1% | 13% | 8.9% | 2.4% | 2% | 1.5% | 1.3% |
| Dec 2025 | 52.7% | 19.6% | 13.3% | 7.6% | 2.2% | 2% | 1.3% | 1.4% |
| Jan 2026 | 52.6% | 23.5% | 9.1% | 7.5% | 2.5% | 2% | 1.3% | 1.4% |
| Feb 2026 | 56.3% | 22.2% | 7.2% | 8.2% | 2% | 1.6% | 1.5% | 1% |
| Mar 2026 | 52.1% | 26.5% | 7.1% | 8.1% | 2% | 1.9% | 1.2% | 1% |
| Apr 2026 | 62% | 18.1% | 7% | 7% | 1.8% | 2.3% | 1% | 0.84% |
| May 2026 | 61.9% | 18.6% | 7.3% | 7.2% | 1.8% | 1.3% | 1.1% | 0.86% |
| Jun 2026 | 58% | 20.7% | 8% | 8% | 2% | 1.2% | 1.2% | 0.96% |
| Jul 2026 | 56% | 20.9% | 8.2% | 9.4% | 2% | 1.2% | 1.2% | 1.2% |
| Aug 2026 | 53.3% | 24.1% | 7.8% | 9% | 2.2% | 1.4% | 1.1% | 1.1% |
| Sep 2026 | 55% | 20.9% | 9.9% | 8.1% | 2.3% | 1.5% | 1.4% | 0.98% |
How has the Panasonic and Toshiba comparison changed over the last 12 months?
3 findings
- Panasonic was ahead of Toshiba in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Panasonic’s share of searches among microwave brands worldwide moved from 55.3% to 55%, and its estimated monthly branded searches moved from 1.1M to 1M.
- Across the 12 months ending September 2026, Toshiba’s share of searches among microwave brands worldwide moved from 1.1% to 0.98%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for microwave brands worldwide in September 2026?
2 changes
In September 2026, Panasonic gained share of searches among microwave brands worldwide, from 53.3% to 55%.
In September 2026, Toshiba fell from 7th to 8th among microwave brands worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Panasonic’s and Toshiba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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