How popular isToshiba?
In September 2026, people searched for Toshiba by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 0.98% of all global microwave brand searches, placing Toshiba eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about microwave brands, Toshiba appeared in all answers and was the most recommended of the eight.
Toshiba is the eighth most searched of 8 competitors and the most recommended in AI answers.
PanasonicShare of searches 55%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
LGShare of searches 20.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BrevilleShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SamsungShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ToshibaShare of searches 0.98%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top microwave brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toshiba appeared in all five answers. Toshiba is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Toshiba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about microwave brands
5 answers
Asked ChatGPT
“Which microwave brand should I buy?”
Asked ChatGPT
“What are the best microwave brands?”
Asked ChatGPT
“What's the best microwave brand for everyday cooking?”
Searched Google, AI Overview
“microwave brands”
Searched Google, AI Overview
“best microwave”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which microwave brands compete with Toshiba?
Share of searches by month for Panasonic, LG, Breville, Samsung, Sharp, Toshiba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | LG | Breville | Samsung | Sharp | GE Appliances | Bosch | Toshiba |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 23.5% | 7.5% | 7.5% | 2.1% | 1.6% | 1.3% | 1.1% |
| Nov 2025 | 51.8% | 19.1% | 13% | 8.9% | 2.4% | 2% | 1.5% | 1.3% |
| Dec 2025 | 52.7% | 19.6% | 13.3% | 7.6% | 2.2% | 2% | 1.3% | 1.4% |
| Jan 2026 | 52.6% | 23.5% | 9.1% | 7.5% | 2.5% | 2% | 1.3% | 1.4% |
| Feb 2026 | 56.3% | 22.2% | 7.2% | 8.2% | 2% | 1.6% | 1.5% | 1% |
| Mar 2026 | 52.1% | 26.5% | 7.1% | 8.1% | 2% | 1.9% | 1.2% | 1% |
| Apr 2026 | 62% | 18.1% | 7% | 7% | 1.8% | 2.3% | 1% | 0.84% |
| May 2026 | 61.9% | 18.6% | 7.3% | 7.2% | 1.8% | 1.3% | 1.1% | 0.86% |
| Jun 2026 | 58% | 20.7% | 8% | 8% | 2% | 1.2% | 1.2% | 0.96% |
| Jul 2026 | 56% | 20.9% | 8.2% | 9.4% | 2% | 1.2% | 1.2% | 1.2% |
| Aug 2026 | 53.3% | 24.1% | 7.8% | 9% | 2.2% | 1.4% | 1.1% | 1.1% |
| Sep 2026 | 55% | 20.9% | 9.9% | 8.1% | 2.3% | 1.5% | 1.4% | 0.98% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 1M | -2.6% | +1.7 points | |
| 2, held 2nd | 20.9% | 386K | -18.2% | -3.2 points | |
| 3, moved from 4th to 3rd | 9.9% | 183K | +19.6% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.1% | 151K | -14.2% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.3% | 43K | 0% | +0.1 points | |
| 6, held 6th | 1.5% | 27.1K | 0% | +0.1 points | |
| 7, moved from 8th to 7th | 1.4% | 25.8K | +18.9% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.98% | 18.1K | -18.5% | -0.2 pointsmoved from 7th to 8th |
55%
Held 1st. 1M estimated branded searches, -2.6% vs prior month. Share +1.7 points.
2.
LG20.9%
Held 2nd. 386K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
3.
Breville9.9%
Moved from 4th to 3rd. 183K estimated branded searches, +19.6% vs prior month. Share +2.1 points.
4.
Samsung8.1%
Moved from 3rd to 4th. 151K estimated branded searches, -14.2% vs prior month. Share -0.8 points.
5.
Sharp2.3%
Held 5th. 43K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.5%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Bosch1.4%
Moved from 8th to 7th. 25.8K estimated branded searches, +18.9% vs prior month. Share +0.3 points.
8.
Toshiba0.98%
Moved from 7th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
Compare popularity between Toshiba and its closest rivals
Every comparison with Toshiba
7 comparisons
How has branded search demand for Toshiba changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toshiba worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Toshiba’s share of searches among microwave brands worldwide held steady, from 1.1% to 0.98%.
How did search popularity change for microwave brands worldwide in September 2026?
6 changes
In September 2026, Breville overtook Samsung to rank 3rd among microwave brands worldwide, with 9.9% of the searches.
In September 2026, Panasonic gained share of searches among microwave brands worldwide, from 53.3% to 55%.
In September 2026, LG lost share of searches among microwave brands worldwide, from 24.1% to 20.9%.
In September 2026, Samsung lost share of searches among microwave brands worldwide, from 9% to 8.1%.
In September 2026, Bosch rose from 8th to 7th among microwave brands worldwide.
In September 2026, Toshiba fell from 7th to 8th among microwave brands worldwide.
How are Toshiba’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Toshiba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- toshiba microwave
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